Blippi's net worth, sources of income and salary in 2025
Blippi is a popular character played by YouTuber Stevin John. He makes fun, educational videos for kids. His content teaches numbers, letters, colours, and more, using songs and rhymes to keep children engaged. Following his success, Blippi's net worth has increased, estimated between $16 million and $140 million.
Source: Getty Images
TABLE OF CONTENTS
- Key takeaways
- Profile summary
- Blippi’s net worth in 2025
- Who is Blippi?
- How much does Blippi make in a year?
- Why did Blippi retire?
- What is Miss Rachel's net worth in 2025?
- What is Ryan's World's net worth?
Key takeaways
- Stevin John is the creator of Blippi. The character has also been played by Clayton Grimm.
- The Blippi YouTube channel was sold to Moonbug, a move that significantly boosted Stevin John's net worth.
- Stevin's income comes from YouTube ads, merchandise, licensing deals, live shows, and apps.
Profile summary
| Full name | Stevin John |
| Nickname | Blippi |
| Gender | Male |
| Date of birth | 27 May 1988 |
| Age | 37 years (as of 2025) |
| Zodiac sign | Gemini |
| Place of birth | Ellensburg, Washington |
| Current residence | Kirkland, Washington |
| Nationality | American |
| Ethnicity | White |
| Sexual orientation | Straight |
| Relationship status | Engaged |
| Partner | Alyssa Ingham |
| Children | 1 |
| Education | University of California, San Diego |
| Profession | Youtuber |
| Net worth | $16 million - $140 million |
Blippi’s net worth in 2025
Stevin John, also known as Blippi, has an estimated net worth of between 16 million and 140 million dollars. He earns from YouTube, merchandise, brand partnerships, and live tours.
His content targets preschoolers using bright visuals and energetic performances. With over 200 million monthly views, his brand has expanded to apps, streaming platforms, and television.
Forbes featured him in 2020 as one of the highest-paid YouTubers. He ranked eighth on the list and was the only adult creating content for children. His earnings have likely grown since then.
Who is Blippi?
Stevin John is a U.S. Air Force veteran who later worked in digital marketing and video production. He grew up in Ellensburg, Washington, with dreams of becoming a fighter pilot or a limo driver. After leaving the military, he explored creative work. His interest in children’s content began after noticing his nephew watching low-quality YouTube videos.
Source: Original
He wanted to create something fun, safe, and educational for kids. In 2014, he developed the idea of a character who could teach through play and exploration. The name "Blippi" came from a nickname he used as a child while playing. It sounded playful and easy for toddlers to remember. He filmed the first episodes himself and posted them online.
The response was immediate and positive. Parents loved the educational themes, and children were drawn to Blippi’s bright colors and silly behavior. The brand quickly grew into a global sensation. It expanded to live shows, toys, apps, and licensed products. Blippi became one of the most recognized children’s characters online.
How old is Blippi?
Blippi is currently 37 years old, born May 27, 1988, in Ellensburg, Washington. He was born Stevin John. He created the character Blippi in 2014, producing and editing the first episodes himself.
What happened to Blippi?
Blippi is no longer owned by its creator, Stevin John. In 2020, he sold the rights to his brand to a larger media company. Since then, Blippi has continued to grow under new ownership. The sale helped turn the brand into a global franchise and added significantly to Stevin John's wealth.
How much did Blippi sell for?
In July 2020, Moonbug Entertainment, a British media company, acquired Blippi and Cocomelon in separate deals. It was wrongly reported that Blippi sold for $120 million. That figure is not accurate. The actual amount was never disclosed.
However, around the same time, Moonbug raised $120 million from Goldman Sachs and Fertitta Capital. The funds were meant for future acquisitions. The deal where Blippi sold to Moonbug significantly boosted his net worth.
How much did Disney buy Blippi for?
Disney did not buy Blippi directly. Instead, Candle Media, a company backed by Disney investors, acquired Moonbug Entertainment. This deal happened in 2021 and was valued at around 3 billion dollars. Through this, Blippi became part of a much larger children's media empire.
What is Blippi's real job?
Blippi is a children’s entertainer and educator created by Stevin John. Before launching the show, he served in the U.S. Air Force and later worked in video production and marketing.
His background in media shaped the educational content that made the Blippi brand a global success. While the YouTuber still owned the Blippi brand, here were his sources of income;
YouTube revenue
He earned millions from his main channel and “Blippi Toys.” His total views reached over tens of billions. Monthly earnings from YouTube alone ranged into the hundreds of thousands.
Merchandise
He sold toys, clothes, books, vitamins, and party items. Distribution partners like Walmart and Target stocked Blippi-branded merchandise. Licensing deals, such as with Playmates Toys, fuelled this income.
Source: Getty Images
Streaming platforms & Apps
He licensed videos to Netflix, Amazon, Roku, Hulu, Tubi, and more. He also launched a Blippi app with over 60 million downloads that offered subscriptions and premium content for pay.
Live tours
He performed “Blippi Live!” shows starting in 2019. Families attended his singing, dancing, and meet‑and‑greets. By 2022, tours pulled in over $20 million in ticket sales.
TV show & licensing deals
His show premiered in 2018 on Universal Kids via the Genius Brands partnership. This brought in broadcast revenue and broader licensing. He also worked with brands like Jazwares, Outright Games, and K‑Swiss on product collaborations.
In July 2020, Stevin John sold Blippi to Moonbug Entertainment. Moonbug was later acquired by Candle Media in 2021. The company now owns all brand rights. John likely earns from royalties or as a performer. He no longer controls revenue but received a large payout and may still profit.
Blippi's house
Blippi, whose real name is Stevin John, bought a home in Los Angeles in 2020 for $2.8 million. The property is located in the celebrity-favoured Toluca Lake community. In June 2024, he listed the home for sale at $3.6 million. It was listed with Moran Boormad-Shumeli at Coldwell Banker Realty, while Blippi was represented in the deal by Michael Bergin of Compass.
The house spans approximately 4,100 square feet and features five bedrooms, each with a private bathroom, along with five full and two half bathrooms. It also includes a high-end automation system and a sophisticated security setup.
Does Blippi own a Lamborghini?
There is no strong evidence that Stevin John (Blippi) owns a Lamborghini. A recent car‑collection profile highlights a practical Volvo XC40, not a Lamborghini, as part of his garage.
Source: Getty Images
Blippi’s involvement in charity
Blippi makes a lot of money, and he does not keep everything to himself. He is philanthropic and shares his earnings with the needy in society through charity. Fifty per cent of the masks for sale go to the Children's First Responder Foundation.
Who is Blippi's wife?
Stevin John (Blippi) is engaged to Alyssa Ingham, a communications manager at Kideo Inc., the company behind Blippi. They began dating in 2015 and got engaged in August 2021 in Malibu, California.
Blippi celebrated the engagement on Instagram, captioning;
I got upgraded from boyfriend to fiancé!
Together, they have one son, Lochlan David John, born March 9, 2022. Alyssa maintains a low public profile. She holds a degree in psychology and family studies and continues to work in educational content and media.
TV shows with Stevin John
Blippi, created and originally portrayed by Stevin John, has grown from a YouTube character into a successful television franchise. The shows have been released on various platforms and continue to expand the brand's global reach.
Below is a list of TV shows featuring Blippi with their release dates.
- Blippi – Premiered on YouTube on February 18, 2014
- Blippi Wonders – Released on September 21, 2021
- Blippi’s Treehouse – Launched on Amazon Kids Plus on December 1, 2021
- Blippi’s Vroom Vroom Vehicle Show – Scheduled to debut on November 16, 2024
How much does Blippi make in a year?
Blippi (Stevin John) is estimated to make between $10 million and $17 million per year across his various revenue streams.
Why did Blippi retire?
Stevin John did not retire but stepped back from playing Blippi full-time in 2021. He faced burnout and wanted to focus on family after his son's birth. Another actor, Clayton Grimm, joined to share the role. Stevin still works behind the scenes and occasionally appears as Blippi.
What is Miss Rachel's net worth in 2025?
Miss Rachel has a net worth ranging between $10 million and $50 million. She ranked at #20 on Forbes Top Creators (2025), earning $23 million in 2025.
What is Ryan's World's net worth?
Ryan’s World (Ryan Kaji) has an estimated net worth of $100 million as of mid-2025. He was one of the highest-paid YouTubers in 2024. In 2025, Forbes reported he earned $35 million. His income comes from toys, brand deals, apps, shows, and a feature film. His brand continues to grow.
Blippi’s net worth in 2025 shows strong growth. He now stars in a Netflix animated show. He has a K-Swiss shoe deal and Blippi toys in major stores. His content is also on Android and iOS. In 2020, Stevin John sold the Blippi brand to Moonbug for an undisclosed amount. The company was later bought by Candle Media.
What is the net worth of Ryan Trahan? Tuko.co.ke featured an informative article about the amount the content creator makes from YouTube. His YouTube earnings range from $136,400 to $409,200 per month.
The personality has amassed this substantial fortune due to his social media presence. Starting as a YouTuber, Ryan has successfully solidified his financial standing by venturing into associated online income-generating fields such as entrepreneurship and brand partnerships.
Source: TUKO.co.ke
Simon Ayub (Lifestyle writer) Simon Ayub is a Content Manager, Strategist, and writer who joined Tuko's team in 2019. He graduated in 2014 with a BSc in Agricultural Economics and is a CPA. Simon has over a decade of experience creating content for nyagah.co.ke, the Hoth and other platforms. He works on content encompassing biographies, fashion and lifestyle, gaming, and more. Simon was awarded the "Writer of the Year" 2024 on Tuko. In 2023, Simon finished the AFP course on Digital Investigation Techniques and, in 2024, expanded their skills through the Google Initiative Course. You can reach him via simonayub@gmail.com.
Sharon Boit (Lifestyle writer) Sharon J. Boit is a creative writer and researcher with over 10 years of experience. She began her career as a project manager and researcher at the Center for Urban Research and Innovations, University of Nairobi. Sharon has written articles and blog posts for MSN News, Ihamba Adventures, and Industry Biz. She joined Tuko.co.ke as a Lifestyle Writer in October 2024, covering entertainment, sports, education, and finance. You can reach Sharon J. Boit by email at boit@gmail.com.
