Twiva, Sony partner to empower digital creators in Kenya, Africa
- Digital creators in Kenya and the entire African continent will enjoy support from Twiva and Sony Investment Fund
- The creator monetisation platform partnered with the corporate venture capital arm of Sony Group Corporation to enhance the thriving digital economy
- Twiva chief executive officer Peter Kironji said the partnership will expand the market and unlock new income-generating opportunities
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Content creators in Kenya and across Africa will now get more market and unlock new income-generating opportunities.
Source: UGC
This is after Twiva Africa partnered with Sony Investment Fund to expand the growing digital economy on the continent.
The creator monetisation platform partnered with the corporate venture capital arm of Sony Group Corporation to build a thriving digital ecosystem.
Why Twiva partnered with Sony
Twiva chief executive officer Peter Kironji said the partnership will expand the market and unlock new income-generating opportunities.
Kironji added that the strategic investment will empower creators to monetise their influence and enable brands to drive authentic commerce and engagement across Africa.
“With Sony’s expertise in entertainment and technology, we will scale our impact, expand into new markets, and unlock new income-generating opportunities for Africa’s youth.
“This investment accelerates our efforts to build Africa’s most impactful creator-powered ecosystem, where creators are not just influencers, but entrepreneurs and job creators driving inclusive economic growth across the continent,” said Kironji.
Twiva becomes one of the early pioneering companies in Sony Innovation Fund’s Africa-focused portfolio, catalysing the growth of the continent’s vibrant creator economy.
Sony Investment Fund is committed to unlocking the potential of emerging digital ecosystems, particularly within the entertainment industries.
Source: UGC
How many people work as content creators
Africa is home to over 250 million youth actively engaged on digital platforms, making the creator economy one of the fastest-growing job creation engines.
Twiva operates at the intersection of technology, creativity, and commerce through its branded house model, offering both creators and brands value across five high-growth verticals: influencer marketing, social commerce, skills development (Twiva Academy), embedded finance (Twiva Pay), and livestreaming.
Sony Venture Corporation Managing Director Antonio Avitabile said the fund will shape the future of Africa’s creator economy.
“We see significant untapped potential in the continent’s digital creative industries, and Twiva’s dynamic platform provides the ideal foundation for sustainable growth. We look forward to supporting Twiva’s team as they drive inclusive digital transformation across Africa,” said Avitabile.
This funding will enable Twiva to expand its footprint across key African markets, strengthen its technology infrastructure, including AI-powered creator tools.
The fund will also accelerate the rollout of innovations like Twiva Pay, which streamlines creator payments and introduces LPO financing for influencer marketing campaigns.
With a vision to create over 1 million dignified digital jobs in the next five years, Twiva is building an end-to-end ecosystem that drives value for both brands and creators, fuelling inclusive socio-economic growth across the continent.
Source: TUKO.co.ke
