Nation Media Group Makes KSh 41.7m Loss in First Half of 2025

Nation Media Group Makes KSh 41.7m Loss in First Half of 2025

  • The Nation Media Group (NMG) released its unaudited financial statements for the first half of 2025 on Thursday
  • The media house reported an improvement in loss after tax in the six months to June 2025 compared to the same period in June 2024
  • During the period under review, the company's turnover fell by 5.7%, while there was also a slight decline in total assets

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TUKO.co.ke journalist Japhet Ruto has over eight years of experience in financial, business, and technology reporting and offers deep insights into Kenyan and global economic trends.

The Nation Media Group (NMG) has released its unaudited financial statements for the six months ending June 30, 2025.

Nation Media Group CEO Geoffrey Odundo speaks on July 15.
Nation Media Group CEO Geoffrey Odundo. The company made a loss. Photo: NMG.
Source: Twitter

The company reported a KSh 41.7 million loss after tax during the review period.

However, this is a considerable improvement compared to the KSh 260.2 million loss that was reported during the same period in June 2024.

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The company's turnover fell 5.7% to KSh 3 billion, while there was also a slight decline in total assets, which dropped 1.5% to KSh 7.4 billion.

"The group’s sustained focus in product innovation, organisational transformation, and efficiency of processes continued to drive improvement in its operating performance, resulting in a reduction of 85.9% in the group’s operating loss before income tax for the six months ending 30th June 2025, to KSh 48.7 million from a loss of KSh 345.8 million incurred over the same period last year," it stated in the Daily Nation on Thursday, August 14.

The media house revealed that improved monetisation of its digital assets led to a 7.0% increase in digital business compared to the same quarter last year, despite a difficult operating and macroeconomic climate.

"This was made possible by the group's 63.8 million users at the end of the period. But the group's total turnover for the period, KSh 2.993 billion, was 5.7% less than it was at the same time the previous year," it disclosed.

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How much are the NMG's dividends?

On the other hand, earnings per share (EPS) improved from a loss of KSh 1.5 in the previous year to a loss of KSh 0.3 in the current period.

This reflects the company's efforts to reduce operating expenses and improve financial performance.

"Considering the prevailing economic environment and the group’s investment plan, the Board of Directors does not recommend payment of an interim dividend for the year 2025," it said.
NMG will not pay dividends after a multi-million loss.
Nation Media Group stakeholders at an AGM. Photo: NMG.
Source: Twitter

Did NMG fire workers?

Earlier, TUKO.co.ke reported that NMG declared its intention to lay off a portion of its employees.

The independent media outlet explained that it was evolving into a leaner, more agile organisation.

NMG said this would help the company guarantee effective service delivery to its clients, as it strived to gain from the digital economy.

The Aga Khan-owned firm acknowledged that the move was challenging but said the procedure would be carried out with consideration for each and every employee.

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Given how the decision will affect their livelihoods, it pledged to support all impacted employees during the transition period.

The media company noted that it needed to adjust because the media landscape was changing rapidly.

Proofreading by Asher Omondi, copy editor at TUKO.co.ke.

Source: TUKO.co.ke

Authors:
Japhet Ruto avatar

Japhet Ruto (Current Affairs and Business Editor) Japhet Ruto is an award-winning TUKO.co.ke journalist with over eight years of working experience in the media industry. Ruto graduated from Moi University in 2015 with a Bachelor’s Degree in Communication and Journalism. He is a Business & Tech Editor. Ruto won the 2019 BAKE Awards’ Agriculture Blog of the Year. He was named TUKO.co.ke's best current affairs editor in 2020 and 2021. In 2022 and 2023, he was TUKO.co.ke's best business editor. He completed the Experimenting with new formats and Advance digital reporting curriculum from Google News Initiative. Email: japhet.ruto@tuko.co.ke.

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