Can Scale Drive Value for Traders? Lessons from Exness, One of the World’s Largest Retail Brokers
Exness proves that scale, when used ethically, empowers traders through faster execution, tighter pricing, and instant fund access.
The global brokerage landscape is shifting. What was once a fragmented market dominated by small, regional firms is now consolidating into fewer, but larger service providers. While this transformation raises concerns for some, the rise of scale in the multi-asset and forex trading industry isn’t inherently negative. The real differentiator lies in how these brokers use their size to prioritize trader outcomes or to maximize profits.
In the case of Exness, one of the world’s largest retail brokers, scale has become a foundation for transparency, innovation, and trader-first practices. For markets like Kenya, where trust and infrastructure matter, this approach could help redefine what it means to trade with confidence.
From fragmented to focused: The new brokerage era
Forex trading in particular has exploded in popularity across emerging markets, including Kenya. With this surge has come a new level of trader sophistication.
Today’s traders demand tighter spreads, faster execution, transparent pricing, and platforms they can depend on.
In this environment, small brokers often struggle to keep up. Many operate without meaningful oversight, deliver inconsistent execution, and lack the resources to build robust infrastructure. For traders, this can mean wider spreads, delayed withdrawals, and unreliable support when it matters most.
On the other hand, larger brokers, if operating ethically, can turn scale into strength. With greater capital, deeper liquidity, and more advanced technology, they can offer features that directly improve the trading experience.
Exness: Scale built on ethics and execution
Exness exemplifies what scale can look like when paired with purpose. With over a million active traders, it is not only one of the largest brokers but also one of the most transparent and technologically advanced.
Operating in Kenya under a Capital Markets Authority (CMA) license, the broker offers a regulated, high-performance environment for local traders, designed around speed, pricing, and capital control.
Here’s how scale translates into value for traders:
● Consistently tight and stable spreads: Even during market volatility, Exness delivers spreads up to 4x more stable than the industry average. This reduces trading costs significantly, by as much as 76% on certain instruments like XAUUSD, USDJPY, EURUSD, AND GBPUSD after high-impact news 2.
● Fast execution: Exness processes orders with some of the most precise execution in the market 3, even during high-impact news or price spikes.
● Automatic withdrawals: 98% of all withdrawals are processed instantly. With no hidden fees or fine print, traders enjoy unmatched control over their capital.
● Negative Balance Protection: No trader ever owes more than their balance.
This protection is guaranteed for all clients without exception.
These aren’t marketing claims. They are backed by infrastructure, proprietary technology, and a business model built around transparency.
Technology meets local insight
While algorithms power execution, people power relationships. Exness employs over 2,400 professionals worldwide, including dedicated teams offering 24/7 multilingual support. Kenyan traders can benefit from direct human interaction, ensuring they receive personalized assistance.
Exness doesn’t apply a one-size-fits-all approach. Instead, it combines its global resources with on-the-ground expertise to meet traders’ expectations and needs wherever they may be.
Licensed globally, focused locally
Exness is regulated in multiple jurisdictions, including:
● Capital Markets Authority (CMA) – Kenya
● FSCA – South Africa
● FSA – Seychelles
● FSC – Mauritius and British Virgin Islands
● CBSC – Curaçao
● FCA and CySEC – for B2B operations in Europe and the UK.
This regulatory footprint is part of a broader commitment to operating transparently, complying with high standards, and protecting clients across regions. For Kenyan traders, CMA oversight means Exness is subject to local laws and accountable to a trusted authority.
Growth with purpose
From the beginning, Exness has prioritized ethical practices, infrastructure investment, and long-term trader relationships over short-term wins. Even as it scaled, Exness reinvested in what mattered: innovation, risk protection, transparent pricing, and instant fund access.
Its proprietary technology stack is designed to remove friction and deliver predictable outcomes, even in volatile markets. This long-term view has translated into strong retention and trust. Rather than focus on acquisition alone, Exness centers its strategy on loyalty and client control.
Scale that serves the trader
In Kenya and beyond, traders want a platform they can trust. Exness proves that scale, when paired with the right priorities, can serve that trust. It enables brokers to deliver tighter spreads, faster execution, and better tools. But more importantly, it allows them to invest in relationships, regulation, and long-term value.
- Stable spread claims refer to maximum spreads on XAUUSD, USDJPY, EURUSD, and GBPUSD for the first two seconds following high-impact news. This comparison is made between the Exness Pro account and commission-free accounts of several competitors, all excluding agent commission, from 1 January to 23 August 2024. Cost reduction claims refer to maximum spreads on XAUUSD, USDJPY, EURUSD, and GBPUSD for the first two seconds following high-impact news. This comparison is made between the Exness Pro account and commission-free accounts of several competitors, all excluding agent commission, from 1 January to 23 August 2024.
- Cost reduction claims refer to maximum spreads on XAUUSD, USDJPY, EURUSD, and GBPUSD for the first two seconds following high-impact news. This comparison is made between the Exness Pro account and commission-free accounts of several competitors, all excluding agent commission, from 1 January to 23 August 2024.
- Delays and slippage may occur. No guarantee of execution speed or precision is provided. Precise execution claims refer to average slippage rates on pending orders based on data collected between 2024-09-06 to 2024-09-12, 2025-01-24 to 2025-01-29 and 2025-05-27 to 2025-05-29 for gold, and 2025-03-07 to 2025-04-09 for USOIL CFDs on Exness Standard account vs similar accounts in 3 other brokers. Delays and slippage may occur. No guarantee of execution speed or precision is provided.
- At Exness, over 98% of withdrawals are processed automatically. Processing times may vary depending on the chosen payment method.
(Sponsored)
Source: TUKO.co.ke
