Safaricom Introduces B-LIVE, Redefines How Customers Experience Internet

Safaricom has unveiled B-Live, an innovative time-based data bundle designed to redefine how customers can experience the internet.

Customers can now access a non-stop browsing of 1 hour at KES 20, 3 hours at KES 50 and 6 hours at KES 150, giving them the freedom and flexibility to stay connected in a way that suits their lifestyle. From students catching up on online classes, to creators streaming and uploading content, to professionals working on the go.

This innovation adds to Safaricom’s existing traditional MB/GB bundle options, giving more choices to customers.

“We recognise that our customers are different. Some prefer managing their usage in MBs or GBs, while others simply want to enjoy the internet for a set period of time. By adding this option, we’re putting control back in the hands of our customers and enabling them to focus on what matters most — whether that’s learning, creating, connecting, or hustling,” said Fawzia Ali-Kimanthi, Chief Consumer Business Officer, Safaricom PLC.

B-LIVE builds on Safaricom’s commitment to being an enabler of Kenya’s digital lifestyle. By expanding bundle options, Safaricom is ensuring that every customer; youth, creators, hustlers, entrepreneurs, and professionals has the power to choose what works for them.

B-LIVE Data bundle is available via *544# or *555#, offering a range of hourly bundles. Customers can access 1 hour for KES 20, 3 hours for KES 50, and 6 hours for KES 150.

About Safaricom

Safaricom is the leading telecommunications company in East Africa. Our purpose is to transform lives by connecting people to people, people to opportunities and people to information. We keep over 49 million customers connected and play a critical role in the society, supporting over 1.1 million jobs both directly and indirectly while our total economic value was estimated at KES 562 billion ($ 4.3 billion) for the 12 months through March 2024.

Listed on the Nairobi Securities Exchange and with annual revenues of close to KES 388 billion as at March 2025, Safaricom provides connectivity through wide range of technology, 2G, 3G, 4G and 5G in aggregate covering over 99% of Kenya’s population.

We run the world’s largest mobile payment system and Africa’s largest Fintech, M-PESA, the world’s first mobile money transfer system. By empowering over 34 million customers to transact, save or borrow money through their mobile phone, M-PESA has driven financial inclusion in Kenya to 83.7% in 2021 of the adult population from a low of 26.7% in 2006 and generated over KES 161 billion in revenue as at FY25.

Our subsidiary, Safaricom Telecommunications Ethiopia, has deployed world class network and services to contribute to Ethiopia’s digital transformation.

Safaricom is an equal opportunity employer, actively recruiting staff from different backgrounds reflecting the communities that we serve. We are committed to equal gender representation at all levels. Our target is to achieve 50:50 senior management gender parity by 2025.

As part of our ongoing commitment to the Sustainable Development Goals (SDGs), we continue to work towards improving energy and resource efficiency in our network and facilities to reduce carbon emissions and our fuel consumption. We remain committed to becoming a Net Zero carbon-emitting company by 2050.

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Source: TUKO.co.ke