Safaricom Ziidi Beats 25 MMFs in Less than 1 Year, Moves to Top 15 in Market Share
- The Capital Markets Authority (CMA) released the Collective Investment Scheme (CIS) Report, showing the performance of Money Market Funds (MMF)
- Safaricom Ziidi MMF ranked among the top 15 unit trusts in Kenya, six months after its launch in December 2025
- The unit trust beat more than 25 other MMFs, posting a market share of 1.7% as of June 30, 2025
Wycliffe Musalia has over six years of experience in financial, business, technology, climate, and health reporting, providing deep insights into Kenyan and global economic trends. He currently works as a business editor at TUKO.co.ke.
Safaricom Money Market Fund (MMF) Ziidi has gained significant growth in market share for the past six months.
Source: Facebook
Launched in December 2024, the asset manager ranked among the top 15 leading MMFs in the country.
What's Ziidi MMF market share?
Data from the Capital Markets Authority (CMA) Collective Investment Scheme (CIS) Report for the period ending June 2025 showed that Assets Under Management stood at KSh 596.3 billion.
This represented a 20% increase from the assets held by registered MMFs in the first quarter of 2025.
At number 14, Ziidi boasted a market share of KSh 10.22 billion or 1.7%, during the same period under review.
Earlier reports indicated that Ziidi Assets Under Management grew significantly by 419.9% to KSh 9.6 billion from KSh 1.9 billion at the launch of the product.
Active customers with investments in Ziidi MMF grew by more than 100%, to approximately 631,300 users.
"Ziidi MMF business segment generated KSh 45.5 million, a 239.5% increase, showing a huge potential and opportunity for growth," read the report by NCBA in part.
What are the top MMFs in Kenya?
According to the CMA report, the following are the top 15 Money Market Funds in Kenya and their market share.
| MMF | Market Share (KSh) | % Market Share |
| 1. Sanlam Unit Trust Scheme | 113,652,623,208 | 19.1% |
| 2. CIC Unit Trust Scheme | 93,365,971,448 | 15.7% |
| 3. Standard Investment Bank Unit Trust Funds | 77,036,004,677 | 12.9% |
| 4. NCBA Unit Trust Scheme | 56,501,606,086 | 9.5% |
| 5. Britam Unit Trust Scheme Absa Unit Trust Funds | 41,149,992,034 | 6.9% |
| 6. Absa Unit Trust Funds | 25,400,504,477 | 4.3% |
| 7. Old Mutual Unit Trust Scheme | 23,451,452,244 | 3.9% |
| 8. ICEA Unit Trust Scheme | 22,869,365,707 | 3.8% |
| 9. Coop Unit Trust Scheme | 21,173,928,105 | 3.6% |
| 10. KCB Unit Trust Scheme | 16,380,480,858 | 2.7% |
| 11. Jubilee Unit Trust Scheme | 15,264,523,089 | 2.6% |
| 12. Etica Unit Trust Fund | 12,727,156,643 | 2.1% |
| 13. Madison Unit Trust Funds | 11,666,560,028 | 2.0% |
| 14. Ziidi Money Market Fund | 10,223,213,648 | 1.7% |
| 15. Nabo Africa Funds | 8,474,262,962 | 1.4% |
Ziidi sister MMF Mali ranked 25 out of registered unit trusts in the country, with a market share of KSh 2.39 billion or 0.4%.
Source: Getty Images
What to know about MMFs
MMFs are investment funds regulated by the Capital Markets Authority (CMA) in Kenya.
The unit trusts are offered by various institutions, including investment companies, banks, and brokerage firms, with both Kenya shilling and dollar-denominated options available.
Apart from the 15 listed above, there are 40 registered MMFs by the Capital Markets Authority.
Proofreading by Asher Omondi, copy editor at TUKO.co.ke.
Source: TUKO.co.ke
