Tabitha Karanja's Son Edward, Daughter Anerlisa Muigai Take Over Leadership of Keroche Industries
- Keroche Industries unveiled its new leadership under CEO Edward Muigai and Marketing Director Anerlisa Muigai during a stakeholders meeting held in Nairobi
- Edward praised Kenya’s resilience and reaffirmed Keroche’s mission to support local businesses and farmers
- Anerlisa emphasised Keroche’s focus on craftsmanship, community impact and entrepreneurship
Elijah Ntongai, an editor at TUKO.co.ke, has over four years of financial, business, and technology research and reporting experience, providing insights into Kenyan, African, and global trends.
Tabitha Karanja's children have taken over the leadership of Keroche Industries.
Source: UGC
The company that was founded in 1997 by the Nakuru senator and her husband, Joseph Karanja, has been rebuilding its operations after closures in 2021 and 2022.
The new leadership was unveiled to the company stakeholders during the annual general meeting that was held on June 24, 2025, despite taking over the leadership of the brewer in early 2025.
Keroche CEO meets farmers and business owners
Keroche Industries CEO Edward Muigai, Karanja's son, was unveiled to stakeholders during an annual general meeting on June 24, 2025, at Nairobi’s Homeland Hotel.
The event brought together over 500 bar owners, distributors, stockists, farmers, and customers.
Led by Muigai, the attendants celebrated the company’s resilience, entrepreneurial roots, and commitment to supporting local farmers and businesses.
Muigai praised the "unbeatable" Kenyan spirit and affirmed Keroche’s comeback mission to blend innovation with heritage as guests sampled refreshed versions of popular brews like Summit Lager, Summit Malt, KB, and Vienna Ice.
"This just goes on to show that we are made of an unbeatable spirit. Kenyans are known for their resilience and their entrepreneurial spirit. Despite any setbacks, Kenyans have been known to rise up, dust themselves off and get back in the ring.
This is truly an inspiring meeting. One that shows that Keroche is back and that we have remained true to our cause, the cause of Kenyans and the cause of the Kenyan farmer and producer. All of you are a testament to our indomitable spirit," Muigai said.
Source: Original
Anerlisa Muigai, Karanja's daughter who is now the group's marketing director, emphasised Keroche’s focus on craftsmanship, community, and creativity.
"Today is a tribute to Kenya’s rich tradition of craftsmanship, warm hospitality, and dynamic entrepreneurial spirit, bringing a true taste of home to all beer lovers as well as showcasing the uniquely Kenyan love for a good tipple, a great evening and beautiful friendships," Anerlisa Muigai said.
The event served both as a product reintroduction and a networking opportunity, where attendees offered feedback on distribution and market accessibility while reaffirming their commitment to boosting local businesses and farmers through Kenyan-made products.
Keroche Industries closure
In June 2022, the Kenya Revenue Authority (KRA) shut Keroche Breweries in a new tax fight, which cost over 10,000 jobs and impacted farmers and suppliers who depend on the brewery.
The then CEO, Tabitha, blamed KRA for breaching an earlier agreement that had allowed the company 24 months to pay KSh 322 million in tax arrears, arguing that the shutdown was effected without notice and ignored the economic destruction caused by COVID-19.
She appealed to the government to intervene, arguing that the enforcement measures were crippling local production, threatening livelihoods, and undermining the post-pandemic recovery efforts.
Source: TUKO.co.ke
