Safaricom Announces 25% Discount for New Fibre Internet Connections
- Safaricom aims to increase its internet market share in Kenya's local market by offering discounts on new connections
- The telecommunications company noted that it is combining the offer with new business credit solutions to attract SME customers
- The telco set the terms and conditions for Safaricom Home Fibre Service and fixed broadband for 4G and 5G connections
TUKO.co.ke journalist Japhet Ruto has over eight years of experience in financial, business, and technology reporting and offers deep insights into Kenyan and global economic trends.
Safaricom has lowered the price of new business fibre connections by 25% for the next two months, focusing on businesses located in fibre-ready buildings.
Source: Twitter
The telco plans to maintain its leadership in fixed broadband while growing its presence among small and medium-sized businesses.
In a statement posted on the company's website, the company, which has a 36.5% market share and serves 678,118 fixed-internet subscribers, noted that it is combining the offer with new business credit solutions to attract SME customers.
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"At Safaricom Business, we're dedicated to fostering business expansion by providing entrepreneurs with solutions and products that are relevant to them. This fibre offer to the business will ensure MSMEs have access to the fastest, most reliable internet that matches their ambitions," Frankline Okata, the acting chief enterprise business officer at Safaricom PLC, stated.
What are the new Safaricom fibre prices?
While the top-tier 100 Mbps package now costs KSh 4,724, down from KSh 6,299, the entry-level 15 Mbps plan is now only about KSh 2,249 per month.
"Enjoy 25% off your home internet connection," it stated.
Safaricom has been offering 5G home routers for KSh 3,000 and monthly subscriptions starting at the same price point in rural and peri-urban areas, where satellite has a stronger case.
On the other hand, Starlink’s Gen 3 kit costs up to KSh 50,000, with unlimited data at KSh 6,500 a month, with the cheaper KSh 1,300 option capped at 50GB.
Due to price sensitivity in these areas, many households and small businesses find Safaricom's 5G to be a more affordable option.
Source: Twitter
What are the new terms for Safaricom home fibre?
Effective Tuesday, August 12:
- Safaricom will provide Internet connection at home via the Safaricom 4G/5G Network ("4G or 5G Home Plans") for customers who live in locations with strong indoor 4G/5G coverage.
- All customers who apply to have their houses linked to Safaricom Home Fibre and live in the designated locations (Safaricom Home Fibre Zones) with ready-made Safaricom fibre infrastructure are eligible for the service.
- Customers who reside in areas with strong 4G indoor coverage are the only ones eligible for the 4G Home Plans.
- Customers who reside in areas with strong 4G indoor coverage are the only ones eligible for the 5G For Home Plans.
Why is Starlink losing momentum?
In other news, American entrepreneur Elon Musk's Starlink internet company is gradually losing customers in Kenya.
Kenyans are switching to local internet service providers (ISPs) that provide quicker speeds, cheaper prices, and better customer support.
In the first quarter of 2025, Starlink lost about 10% of its members, according to a recent statistics report from the Communications Authority of Kenya (CA).
Proofreading by Jackson Otukho, copy editor at TUKO.co.ke.
Source: TUKO.co.ke
