6 Tips to Ring in More Sales for Your Online Business This Festive Season
Online business is booming! More than 2 billion people go to the web in search of items or services they need and make more purchases than they do in physical stores.
Source: UGC
With the global crisis, so many brands went digital as people shopped online for essentials like food, clothing, and gifts.
As the festive season approaches, business owners are now competing to bring in more sales along with higher volumes of online orders.
But how can you provide standout experiences to your customers that will keep them coming back to your business for more while offering an unforgettable experience?
We’ll share with you some tips and quick, clever setups you can use to convert your online business into a merry sales driver.
1. Offer personalised shopping
Source: UGC
Your customers want to find gifts they can give their loved ones and friends or colleagues.
Personalizing the shopping experience based on the gift recipient will make them stay on and buy more from your store.
Display what other customers have viewed or bought during the holiday season to create FOMO and a sense of social validation.
You can use product recommendation filters based on price, product categories, and other variables that give suggestions based on the gift recipient.
This way, you’ll save shoppers browsing time and help them pick items that speak most to what they want.
2. Get a Pay-By-Link
Source: UGC
Nobody wants to struggle while making payments. That’s why you need to add a simple payment solution to your online business.
But how do you make sure your customers have an easy payment process that’s safe and secure for them and protect you too?
Fortunately, you can use the Pay-By-Link ecommerce solution from the Co-operative Bank of Kenya. With this solution, you can grow your sales and makes the process hassle-free for your clients.
Here’s how it works:
1. Agree with your client on pricing
2. Send them an email with the payment link
3. The client will receive the invoice with the link and clicks on it
4. A portal opens where the client will enter their bank card information and the amount they’re paying for the item
5. Upon successful payment, you’ll get an email or SMS alert
6. Your customer will get an SMS alert if they’re subscribed to their bank card’s notification service
The best part of this innovative solution is that you don’t need a website to use it and onboarding is free. All transactions are secured with 2FA and 3D security for card payments.
If customers make wrong payments, you can reverse them without calling Co-op Bank reps to do it for you.
Plus, your customers cannot reverse payments, which covers you against fraudulent activity from dubious characters.
You can also view and monitor payments and receipts through your dashboard when reconciling your accounts.
3. Feature the best offers on your homepage
Source: UGC
If you have a website for your store, you can highlight your best festive season offers on the homepage.
Customers usually start there when scouring the web for gifts and items to buy, so make sure you leave lots of inspiration by showcasing the best offers on the homepage.
This can be a roundup of enticing special offers or one offer for the season, so they don’t miss it when they’re making purchases.
4. Use the category product page space effectively
If you have any products that are out of stock, demote or hide them to the end of a category or product page.
This helps you keep customers who would otherwise leave or have a bad experience as they shop.
There’s nothing worse than landing on a page and seeing that everything you highlighted is now out of stock.
When this happens, it turns off your shoppers and they move on to your competitor’s store instead.
5. Provide product bundles
Source: UGC
Product bundles help drive package deals. For instance, if you sell backpacks or travel duffle bags, you can display product bundles with ‘complete the look’ packages such as a wallet and backpack on your product page.
You can add an add-to-cart button to steer last-minute shoppers who tend to be late on their gifting and make it easier for them to increase their spending value as they browse your store for products.
You can even offer discounts for customers who purchase bundles of products.
Use virtual holiday shopping calendars
Want to drive more sales during the festive season? Get a fun virtual holiday shopping calendar that puts people in the festive shopping spirit. This calendar can provide a new gift every day and add some fun to the site as people navigate and discover more products.
Encourage them to browse and shop new items by making the calendar interactive and adding a touch of gamification to your store experience. Nothing drives more conversions and sales than a fun virtual shopping experience.
6. Get a head-start to the festive shopping season
Ready to ring in the sales this festive season? Start by getting your Pay-By-Link from the Co-operative Bank of Kenya. With the link, you and your customers can enjoy a great relationship that’s safe, secure, easy to use, and convenient for all.
(Sponsored)
Source: TUKO.co.ke
