Why Young Kenyan Professionals Are Choosing ESG-Conscious Employers
Editor’s note: In this thought-provoking piece, Diane Onditi, a communications and PR specialist, challenges the Kenyan corporate sector to rethink its approach to ESG (Environmental, Social, and Governance). Drawing from the country’s current economic and environmental realities, Onditi calls for a shift from ESG as corporate jargon to ESG as a meaningful business imperative, one rooted in accountability, sustainability, and social impact.
In Kenya’s rapidly evolving economic and corporate landscape, the term ESG (Environmental, Social, and Governance) has become increasingly prevalent in corporate discussions. However, while many organisations mention ESG in their annual reports and strategy sessions, the question remains: is it just a buzzword, or has it become a genuine business imperative?
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ESG as a framework for resilience and value creation
Kenya, like much of the world, is grappling with economic volatility, rising social inequalities, and the visible impact of climate change. Businesses operating in this environment cannot afford to ignore these realities. ESG should no longer be viewed as a feel-good concept or a tool for public relations. It must be seen as a framework for resilience, relevance, and long-term value creation.
For instance, environmental risks such as unpredictable weather, water shortages, and energy insecurity pose significant threats to sectors like agriculture, manufacturing, and logistics. Companies that adopt sustainable practices, including clean energy, efficient resource utilisation, and waste reduction, are better positioned to adapt and thrive.
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The social dimension is equally important. Businesses must understand that their success is closely tied to the communities and people they serve and employ. Investing in employee welfare, promoting diversity and inclusion, and engaging responsibly with communities enhances trust and productivity. In today’s workforce, especially among younger professionals, there is a clear shift toward preferring employers who uphold strong social values.
Then there’s governance, the often overlooked pillar of ESG. In Kenya’s corporate sector, integrity, transparency, and accountability are not just regulatory requirements; they are essential for long-term sustainability. Poor governance has led to the downfall of several high-profile companies, with ripple effects across the economy. Ethical leadership, risk management, and clear reporting structures must become the standard, not the exception.
Making ESG matter
Still, many tiny and medium-sized enterprises face challenges in embracing ESG. Limited awareness, perceived costs, and a lack of technical expertise are real barriers. However, the cost of inaction may be even higher. Marketers, investors, and consumers are increasingly favouring companies that demonstrate a genuine commitment to sustainability.
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It’s time we shift our mindset. ESG is not about perfection; it’s about progress. It's about creating businesses that are profitable, responsible, future-ready, and connected to the well-being of people and the planet.
In my view, ESG is far from a passing trend. It is a defining feature of what responsible business looks like today and what success will look like tomorrow.
We must stop asking whether ESG matters and start asking how we can make it matter more.
The author is Diane Onditi, is a seasoned communications and public relations specialist passionate about corporate sustainability, ethical leadership, and inclusive development.
Views expressed in this article are solely those of the author and do not necessarily reflect the position of TUKO.co.ke.
Proofreading by Asher Omondi, copy editor at TUKO.co.ke.
Source: TUKO.co.ke
