Summer Tides Creator Says He Used University Fees to Fund Popular Festival

Summer Tides Creator Says He Used University Fees to Fund Popular Festival

  • A video of Kasey Osmwanda, the young mastermind behind Summer Tides, resurfaced on social media
  • In the clip, Kasey passionately recounted risking his university education to build the now-famous Diani event from scratch
  • Many social media users marvelled at Kasey’s bold entrepreneurial journey and business acumen

A video of Kasey Osmwanda, the brains behind Summer Tides, speaking about the festival's origin has surfaced

Kasey Osmwanda.
Kasey Osmwanda spoke about starting Summer Tides. Photos: Kasey Osmwanda and Summer Tides.
Source: Instagram

In a past interview, Kasey said that he developed an interest in the entertainment industry at a young age.

Who owns Summer Tides?

“I have been a DJ since the age of 12, and I always wanted to play on platforms but never got a chance. I had my first event at around 17, attended by a few friends and my parents.”

Kasey explained that after completing high school, he chose to use his university fees to invest in his dream.

“In 2019, I was supposed to go to either the US or Canada for school, but I don’t like school. Till now, I haven’t done university,” he said.

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Where did Summer Tides name come from?

Kasey mentioned that the name Summer Tides originated from a school tradition.

“When we closed school in June, July, and August, it was called the summer break. We would go to Diani for fun.”

The entrepreneur did his math and aimed to get 1,000 school friends during the break to break even.

“During our first trip to Diani, I only sold 125 tickets,” he said.

Kasey eventually found success, with Summer Tides becoming one of the most popular events for young people.

Many social media users were impressed by his business acumen, while noting the importance of having financial backing.

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tarrus_mzangala:

“But accept that there is money at their home. If you try these things in the countryside, your parents will have to sell their donkeys.”

vusasika_n:

“We know the truth.”

_African.finesse_ :

"Only event people know about Kasey."

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isayamshindi:

"Just to ask. Is July considered to be summer in Kenya?"

@deechess4136

"This guy is relentless."

dr.steann_promotions:

“A word of advice: if you're thinking of taking on this venture, make sure you've got the business smarts to back it up—otherwise, you're better off not trying at all!”

tarrus_mzangala:

“Big mind.”

Mushmorry:

“Don’t try this foolishness if you don’t have a business brain.”

chizzofx:

“My university savings were 15k after selling all my belongings 😂😂😂. I'm starting Summer Tired.”

limumbavictor:

“Let me try and fund mine with my tuition money. I’ll learn from my mistakes.”

What was Venice Kwamboka's last post?

Venice Kwamboka.
Venice Kwamboka died at Summer Tides. Photo: Venice Kwamboka.
Source: Instagram

In other news, TUKO.co.ke reported that young lady known Venice Mokaya passed away just months after celebrating her 19th birthday.

In her final TikTok, posted in early February, she wore a white dress and black heels while holding a birthday cake with two candles.

The video resurfaced after her death, leaving family, friends, and fans deeply heartbroken by her sudden loss and reflecting on her short life.

Proofreading by Jackson Otukho, copy editor at TUKO.co.ke.

Source: TUKO.co.ke

Authors:
William Osoro avatar

William Osoro (Entertainment editor) William Osoro is a TUKO.co.ke entertainment and senior special formats editor with over six years of experience in digital & print media. Osoro started his career at the Standard Media Group as a sub-editor before joining TUKO. Osoro won the Innovation Award at the Standard Group in 2018 and was quadruply recognised for his stellar performance at TUKO. He had the most read article in the whole of 2022. He holds a Bachelor’s Degree in Media Science from Moi University. Email: william.osoro@tuko.co.ke.

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