Snoop Dogg Becomes Co-Owner, Investor of English Football Club: "Underdog Like Me"
- American rapper Snoop Dogg undoubtedly loves sports and football, as he has expanded his influence in the field
- The rapper was unveiled by the club in style, and he shared his excitement about the new chapter
- The football club aims to use the superstar's involvement to boost revenue and team investments
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Rapper Snoop Dogg surprised everyone by modelling Swansea's new home kit for the 2025-26 season last weekend.
Source: Instagram
According to the BBC, the club announced that the 53-year-old star has joined the ownership group, following in the footsteps of Real Madrid and Croatia legend Luka Modric.
Which club does Snoop Dogg own?
"My love of football is well known, but it feels special to me that I make my move into club ownership with Swansea City. The story of the club and the area struck a chord with me. This is a proud, working-class city and club. An underdog that bites back, just like me. I'm proud to be part of Swansea City," Snoop Dogg shared on the club's website.
Back in April, Swansea revealed that Modric, who recently signed with AC Milan, had acquired a stake in the club after a takeover led by American businessmen Brett Cravatt and Jason Cohen last November.
Source: Twitter
How will Snoop help Swansea FC?
Now, Snoop, whose real name is Calvin Broadus and who boasts over 100 million social media followers, is on board, promising to do all I can to help the club.
His collaboration reportedly came through a mutual connection with Cravatt and Cohen.
Swansea's owners are eager to enhance the club’s profile to increase revenue, which they hope to reinvest into the team under profit and sustainability regulations.
"To borrow a phrase from Snoop's back catalogue, this announcement is the next episode for Swansea City as we seek to create new opportunities to boost the club's reach and profile," the owners stated.
"Snoop's colossal global fanbase will certainly help us with that, and he has expressed his excitement about joining the club throughout this process. Snoop has openly shared his passion for football and his eagerness to be involved in the game, and we expect his participation to help us field as competitive a team as possible."
Although Snoop's appearance during the kit launch came as a surprise, Swansea hinted that he would play a more significant role in their future.
The club emphasised Snoop’s long-standing love for sports, announcing that a mural of the hip-hop artiste has been unveiled in the Swansea.com Stadium's West Stand to celebrate his inclusion in the club's ownership.
Which Kenyan video did Snoop share?
Previously, the rapper amused Kenyans by featuring a funny prank video from the well-known local content creator Black Mully.
The CEO of Death Row Records shared the clip with his followers.
His caption was simply a string of laughing emojis, showing his approval as a master of online humour.
The video, titled Fake Greeting Prank, shows Mully pulling playful tricks on unsuspecting passersby at Uhuru Park.
Proofreading by Asher Omondi, copy editor at TUKO.co.ke.
Source: TUKO.co.ke
