Luo Festival Sets Bar High with Thrilling Experience from Artistes, Mammoth Crowd: "It's Lifestyle"
- Luo Festival 2025 saw unforgettable performances by top Luo artistes like Tony Nyadundo, Prince Indah, and Osito Kale
- Reflecting on the event, the organisers set a new benchmark with flawless execution and stunning visuals
- TUKO.co.ke interviewed the Luo Festival 2025 organisers and they shared the reason behind their loud success
The highly-publicised Luo Festival 2025 took place on Saturday, August 9, at Uhuru Gardens, Nairobi, and it was an event to remember.
Source: Facebook
For once in Kenya's big-event history, the post-show conversation has not been dominated by complaints about bad sound, poor lighting, overcrowded venues, or lack of screens.
Instead, fans and netizens are marvelling at the spectacular performances, top-tier DJ sets, and show-stopping fashion moments that have become synonymous with the festival.
Which artistes performed at Luo Festival?
Celebrated Luo artistes including Tony Nyadundo, Ema Jalamo, John Junior, Prince Indah, Osito Kale, Musa Jakadalla, Javan McAjudo, Odongo Swagg among others, got the chance to entertain the about 16,000 revellers who showed up for the event.
Search option is now available at TUKO! Feel free to search the content on topics/people you enjoy reading about in the top right corner ;)
Notable figures at the event included Embakasi East MP Babu Owino, Lang'ata MP Jalang'o, Senator Karen Nyamu, Law Society of Kenya president Faith Odhiambo among others.
From the moment gates opened, the experience felt different.
The stage commanded attention with its grandeur, captivating the audience with stunning visuals.
The sound was exquisite, clear from the front row to the back, and the large screens ensured that every detail and emotion from the performers was visible to everyone.
Anyone who was involved at the event agrees that the production value was on another level.
"Luo is a lifestyle. We couldn't ask for a better festival. I'm having fun," an attendee told TUKO.co.ke.
Which company organised Luo Festival?
TUKO.co.ke established that Homeland Itoya Events did the donkey work to ensure Luo Festival was a great success.
The company has grown from humble beginnings in Kisumu into a household name in Kenya’s events industry. Now, it boasts offices countrywide.
Speaking to TUKO.co.ke, Homeland Itoya Events director Edwine Anayo revealed the company started out as a supplier of tents and basic infrastructure and has evolved into a full-fledged, end-to-end events management powerhouse.
He revealed their recipe for success.
“We realised that the audience should never have to think about the technical side of an event. If people are talking about the sound or lighting for the wrong reasons, then we’ve failed. They should be talking about the music, the performance, and the memories they’re making," Anayo said.
Source: Facebook
TUKO.co.ke also caught up with another group of organisers, Sam Gold of Easy Music Africa (EMA), who hailed the company for their exceptional services at Luo Festival.
“Homeland Events delivered an exceptional setup for the Luo Festival, professional, well-organised, and visually stunning. The teamwork was amazing.”
What other big events has Homeland Itoya organied in past?
Homeland Itoya’s reputation has also extended beyond Kenyan borders.
In 2024, the company made history by becoming the first non-European events company to co-produce The Bürgerfest; the annual Citizens’ Festival in Germany, often hosted at the German President’s official residence, Schloss Bellevue in Berlin.
The Bürgerfest is a prestigious celebration of civic engagement and cultural exchange, attracting thousands of guests, including diplomats, artists, and community leaders.
Its involvement not only showcased Kenya’s ability to deliver world-class event production but also demonstrated that African companies can compete, and excel, on the global stage.
Notably, the perfect execution of the Luo Festival comes at a critical moment for Kenya's live entertainment industry.
In recent years, the sector has battled pandemic-era disruptions, rising production costs, and a series of high-profile event flops that shook public confidence.
Major sponsors like East African Breweries Limited (EABL), once steady backers of flagship events such as Walker Town and Tusker Oktoberfest, had scaled back after repeated logistical failures, last-minute cancellations, and refund controversies.
This triggered an event drought that left audiences craving quality experiences but wary of buying tickets in advance.
Nevertheless, Luo Festival’s success is a proof that, with meticulous planning and the right technical execution, Kenya can meet and even surpass world-class standards.
With Luo Festival 2025 now being hailed as a new benchmark for large-scale Kenyan events, there’s hope that more organisers will raise their production game.
Did Karen Nyamu dance at Luo Festival?
As reported earlier, Nyamu created a scene at the event.
A viral video depicted her dancing alone, swaying her hips in rhythm and flashing a carefree smile, with one unexpected moment leaving fans in awe.
The clip got men mesmerised and some shoot their shot with bold proposals.
Proofreading by Asher Omondi, copy editor at TUKO.co.ke.
Source: TUKO.co.ke
