Tate McRae's net worth revealed: Surprising income sources and brand deals
As of 2025, Tate McRae's net worth is estimated at $4 million. The Canadian native earns through her successful music career and endorsements from top brands like Adidas, Essentia Water, and more.
Source: Getty Images
TABLE OF CONTENTS
Key takeaways
- Tate McRae is a Canadian singer, songwriter, and dancer.
- She rose to fame as the first Canadian finalist on the American reality TV series So You Think You Can Dance (2016).
- In 2017, she began a YouTube video series showcasing songs she wrote and recorded in her bedroom.
- As of 2025, Tate McRae's net worth is estimated at $4 million.
- Tate has brand sponsorship deals with Adidas, Essentia Water, and Neutrogena.
Tate McRae profile summary
| Full name | Tate Rosner McRae |
| Gender | Male |
| Date of birth | July 1, 2003 |
| Age | 21 (as of June 2025) |
| Zodiac sign | Cancer |
| Place of birth | Calgary, Alberta, Canada |
| Current residence | Calgary, Alberta, Canada |
| Nationality | Canadian |
| Ethnicity | Scottish and German |
| Religion | Christianity |
| Sexual orientation | Straight |
| Relationship status | Dating |
| Partner | Kid Laroi |
| Father | Todd McRae |
| Mother | Tanja Rosner |
| High school | Western Canada High School |
| Training school | Alberta Ballet Company |
| Profession | Canadian singer, songwriter, and dancer. |
| Genre | Pop, alternative pop, dance-pop, R&B |
| Net worth | $4 million |
How much money does Tate McRae have?
How successful is Tate McRae? According to Celebrity Net Worth and Capital FM, Tate McRae's net worth is estimated at $4 million. How does Tate McRae make money? She earns through her successful music career and numerous brand deals.
Tate McRae's music career
Tate first gained fame as a finalist on the 2016 reality TV series So You Think You Can Dance: The Next Generation. However, her real breakthrough came when she uploaded her original songs to YouTube, including the viral hit One Day.
Source: Getty Images
Her 2020 single You Broke Me First made her a global star. It earned over a billion streams and charted internationally. Since then, she's released multiple EPs and albums, including I Used to Think I Could Fly and Think Later, which received critical and commercial acclaim.
Her income from music includes:
- Streaming royalties from platforms like Spotify (over 8.4 billion streams) and Apple Music.
- Album and single sales.
- Concert tours, such as the Think Later World Tour, draw large audiences and generate significant ticket revenue.
- YouTube ad revenue, with over two billion views on her channel.
Tate McRae brand deals
Tate’s influence goes beyond music into the world of branding and marketing. She’s collaborated with several major companies, leveraging her Gen Z appeal and massive social media following. As of June 2025, she has 12.7 million TikTok followers, 7.1 million Instagram followers, 304K Facebook followers, and 202.5K Twitter followers.
Some of her notable brand deals include:
- Neutrogena: Appointed global brand ambassador in 2025, starring in Hydro Boost skincare line campaigns.
- Adidas: Partnered in 2024, aligning with her active, dance-driven image.
- Essentia Water: A long-term collaboration since 2021, including tour sponsorships and social media campaigns
These partnerships boost her visibility and provide lucrative income streams through sponsorships, product placements, and campaign appearances.
Tate McRae's dance career
Tate had a successful dance career between 2013 and 2018. She won the Best Female Dancer at The Dance Awards in 2013, 2015, and 2018, making history by winning across all age categories.
She earned international recognition with medals at the 2015 Youth America Grand Prix and trained with the Berlin State Ballet. In 2016, she was third on So You Think You Can Dance, the highest finish ever for a Canadian.
How much does it cost to book Tate McRae?
Tate's booking fee varies based on several factors, including the type of event, whether it's an in-person or virtual appearance, the location, and the event date. Her starting rate typically falls between $999,999 and $1,499,000, though specific event details and availability determine final pricing.
Tate McRae's salary
Tate has never officially disclosed her salary, but industry estimates suggest she earns between $11 million and $13.8 million annually. This impressive figure reflects her thriving music career, sold-out tours, streaming royalties, and high-profile brand endorsements.
FAQs about Tate McRae
- How did Tate McRae get famous? Tate McRae became famous for being the first Canadian finalist on the American reality television series So You Think You Can Dance (2016).
- Is Tate McRae a nice person? Yes, according to her friend, Tate McRae is one of the nicest and most genuine human beings.
- Has Tate McRae ever dated anyone? Yes, Tate McRae has dated several times. Her first public romance was with fellow Calgary, Alberta, Canada native Jonny Hader. They dated from 2019 to 2021.
- At what age did Tate McRae get famous? Tate McRae got famous at age 13. She joined the 13th season of the TV show So You Think You Can Dance, coming in third place. This made her the highest-ranked Canadian in the reality show's history.
- Is Tate McRae a fan of Taylor Swift? Yes, Tate McRae is a fan of Taylor Swift, and she has talked about it recently.
- Why did Tate McRae leave her ex? The reason Tate McRae left her ex was not revealed. However, there was speculation about infidelity at the time.
- How many albums does Tate McRae have? Tate McRae has three studio albums, one compilation album, two extended plays, 37 singles (including three as a featured artist), and four promotional singles.
Final word
Tate McRae's net worth is estimated at $4 million. The Canadian star accumulated this fortune through her successful dance and music career. She also partners with top brands, including Neutrogena, Adidas, and Essentia Water.
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