Maximillion Cooper's net worth from Gumball 3000 success and fashion ventures
Maximillion Cooper's net worth is estimated at $60 million. He built his fortune through the Gumball 3000 brand and fashion ventures. The entrepreneur turned a car rally into a global lifestyle empire. He is married to rapper Eve, and they share one child.
Source: UGC
TABLE OF CONTENTS
Key takeaways
- Maximillion is a British entrepreneur and fashion designer.
- He is not officially a billionaire but a multimillionaire with a growing business empire.
- He is the CEO and founder of the British 3,000-mile international car rally, Gumball 3000 Ltd.
- His wife, Eve, is an American rapper, singer, and actress who rose to fame with her debut album Let There Be Eve... Ruff Ryders' First Lady.
- Rapper Eve's husband's net worth is estimated at $60 million, primarily from Gumball 3000 and brand collaborations.
- Maximillion Cooper's businesses include Gumball 3000, fashion collaborations, creative consulting, and event production.
Maximillion Cooper's profile summary
| Full name | Maximillion Fife Alexander Cooper |
| Gender | Male |
| Date of birth | 7 June 1972 |
| Age | 53 (as of 2025) |
| Zodiac sign | Gemini |
| Place of birth | Staffordshire, England, United Kingdom |
| Current residence | London, United Kingdom |
| Nationality | British |
| Ethnicity | White |
| Religion | Christianity |
| Sexuality | Straight |
| Height in inches | 6'2" |
| Height in centimetres | 187 |
| Weight in pounds | 178 |
| Weight in kilograms | 81 |
| Hair colour | Brown |
| Eye colour | Light brown |
| Father | Johnnie Cooper |
| Siblings | 1 |
| Relationship status | Married |
| Partner | Eve Jihan Cooper |
| Children | 5 |
| College | Saint Martins College of Art and Design |
| Profession | ion Entrepreneur, fashion designer |
| Net worth | $60 million |
What is Maximillion Cooper's net worth?
According to Parade and Celebrity Net Worth, Maximillion Cooper's net worth is $60 million. Over time, the British entrepreneur has amassed considerable wealth through his automotive rally company and various fashion endeavours.
How did Eve's husband make his money?
Maximillion Cooper built his fortune primarily by founding Gumball 3000, a luxury automotive rally that blends entertainment, fashion, and celebrity culture. Beyond the rally, Cooper expanded the brand into fashion merchandise, media ventures, sponsorship deals, and product licensing. He has also worked as a fashion designer and racing driver.
Source: Original
Gumball 3000
Maximillion Cooper made most of his money through Gumball 3000, a brand he started in 1999. It mixes fast cars, fashion, music, and luxury to create a unique lifestyle brand. Today, Gumball 3000 is worth over $500 million.
The famous Gumball 3000 rally helped the brand grow. It is known for bringing together celebrities, entrepreneurs, and car lovers who drive across countries in luxury and custom-made cars. Over time, the brand has found many ways to make money. Some of its major sources include:
Gumball 3000 Apparel
The brand has a clothing line called Gumball Apparel. It offers stylish collections, including special-edition clothes launched during rally events. Gumball has also worked with big fashion names like Puma, Adidas, Guess, and Kappa to design unique pieces.
Brand collaborations and licensing
Gumball 3000 has teamed up with other companies across different industries. These include fashion, gaming, luxury items, and especially alcohol brands. Some popular partnerships have been with Jägermeister, Belaire, WhistlePig, and XIX Vodka, often releasing special bottles and sponsoring events.
High-end accessories
Gumball 3000 has launched exclusive watch collections in the luxury accessory space with prestigious brands such as Nixon, Armin Strom, and G-Shock. In 2024, it teamed up with Swiss watchmaker Ulysse Nardin to unveil a special edition of its 'Freak' model, limited to just 150 pieces globally.
Automotive partnerships
The brand also has strong ties to the auto sector. Gumball 3000 has worked with brands including Abarth, Alfa Romeo, Nissan, Rimac, Aston Martin, and Koenigsegg. These collaborations bring rally support vehicles, sponsor promotions, and high-profile exposure to international events.
Gumball 3000 Foundation
In 2013, Maximillion Cooper launched the Gumball 3000 Foundation as the charitable arm of the Gumball brand. The foundation empowers underprivileged youth worldwide by supporting initiatives promoting education, creative expression, and recreational development.
Its core mission is to create a long-term, positive impact by funding infrastructure-based projects that provide young people with greater opportunities and a brighter future.
Who is Maximillion Cooper's wife, rapper Eve?
Source: Getty Images
Maximillion is married to the American rapper Eve Jihan Cooper. The duo met at a Gumball 3000 rally in 2010. They dated for four years before getting married on 13 June 2014 in a wedding ceremony at Blue Marlin Cola Jondal Beach, Ibiza, Spain. Speaking with E! News, the entrepreneur said:
I'm so happy to make Eve my wife. The experience has been amazing, and we are both so excited to have tied the knot. We met at the 2010 Gumball 3000 rally, so it only seemed right to have the wedding at the finish of this year's rally in Ibiza, which was the final top stop on this year's event. We couldn't be happier celebrating such a special day with all our family members and friends.
Max and his wife, Eve, welcomed a baby boy named Wilde Wolf in February 2022. Maximillion has four older children from his previous marriage with American entrepreneur Julie Brangstrup.
FAQs
- Who is Maximillion Cooper? Maximillion Fife Alexander Cooper is an entrepreneur and racing driver born on 7 June 1972 in Staffordshire, England.
- What does Maximillion Cooper do? He is a creative entrepreneur, brand owner, fashion designer, and former racing driver.
- How did Eve's husband make his money? Through a blend of motorsport culture, fashion, media, licensing, and celebrity partnerships.
- How much is the Gumball 3000 company worth? The brand is estimated to be worth over $500 million, thanks to its merchandise, licensing deals, and global events.
- Is Maximillion Cooper a billionaire? No, he is not officially a billionaire. His net worth is estimated to be around $60 million.
- What is rapper Eve's husband's net worth? Maximillion Cooper's net worth is approximately $60 million.
- Are Maximillion Cooper and Eve still married? Yes, they have been married since 2014 and share a child.
- What is Eve Jihan Cooper's net worth? According to Yahoo and Celebrity Net Worth, Eve has an estimated net worth of $25 million in 2025.
Wrapping up
Maximillion Cooper's net worth is $60 million. While he is not now a billionaire, he has developed a large brand that has led him to venture into other areas of business. He is also a loving husband and father of five children.
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Proofreading by Masolo Mabonga, copy editor at TUKO.co.ke.
Source: TUKO.co.ke
