Kyle Busch's net worth, NASCAR earnings, endorsements, and businesses
Kyle Busch’s net worth is approximately $80 million. He is reportedly the highest-paid NASCAR car driver in 2025 at Richard Childress Racing. Additionally, his endorsement deals, investments and partnerships contribute to his overall wealth.
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TABLE OF CONTENTS
Key takeaways
- Kyle Busch’s net worth is about $80 million.
- Busch is the highest-paid NASCAR car driver in 2025, with a salary of $16.9 million.
- Kyle Busch’s sponsors include Alsco, BetMGM, Cheddar’s Scratch Kitchen, Zone Nicotine Pouches and Global Industrial.
- Kyle Busch sold his motorsport company, Kyle Busch Motorsports, to Spire Motorsport for $14.5 million.
- Busch races for Richard Childress Racing. Previously, he was at Hendrick Motorsports and Joe Gibbs Racing.
Kyle Busch’s profile summary
| Full name | Kyle Thomas Busch |
| Nickname | Wild Thing, Rowdy, Shrub |
| Date of birth | May 2, 1985 |
| Place of birth | Las Vegas, Nevada |
| Age | 40 (as of 2025) |
| Nationality | American |
| Ethnicity | White |
| Height in metres | 1.85 |
| Height in feet and inches | 6’1” |
| Weight in kilograms | 84 |
| Weight in pounds | 185 |
| Father | Tom Busch |
| Mother | Gaye Busch |
| Sibling | Kurt Busch |
| Relationship status | Married |
| Wife | Samantha Busch |
| Children | Brexton, Lennix |
| High school | Durango High School |
| @rowdybusch | |
| X | @KyleBusch |
| Kyle Busch |
Kyle Busch’s net worth
As per Celebrity Net Worth and Essentially Sports, Kyle Busch’s net worth stands at $80 million. Front Office Sports states he is the wealthiest NASCAR driver in 2025. Apart from his salary, Busch’s earnings are bolstered through endorsement deals, partnerships and business investments.
How much does Kyle Busch make a year?
Kyle Busch is paid $16.9 million annually at Richard Childress Racing. Out of this, RCR guarantees him a $12 million base salary, $3 million in race winnings and bonuses and $1.7 million in endorsements.
Kyle Busch's career earnings
In 1998, Busch began his professional racing career. Since then, he has won numerous titles, including the NASCAR Cup Series Champion, Xfinity Series Champion, Southern 500 Winner and Coca-Cola 600 Winner. Consequently, he receives a huge financial reward for his victories and here is a breakdown of his earnings.
| Year | Estimated earnings | Team |
| 2004 | $2 million | Hendrick Motorsports |
| 2005 | $3 million | Hendrick Motorsports |
| 2006 | $5 million | Joe Gibbs Racing |
| 2007 | $6.5 million | Joe Gibbs Racing |
| 2008 | $7 million | Joe Gibbs Racing |
| 2009 | $9 million | Joe Gibbs Racing |
| 2010 | $10 million | Joe Gibbs Racing |
| 2011 | $12 million | Joe Gibbs Racing |
| 2012 | $14 million | Joe Gibbs Racing |
| 2013 | $15 million | Joe Gibbs Racing |
| 2014 | $16 million | Joe Gibbs Racing |
| 2015 | $17 million | Joe Gibbs Racing |
| 2016 | $18 million | Joe Gibbs Racing |
| 2017 | $19 million | Joe Gibbs Racing |
| 2018 | $20 million | Joe Gibbs Racing |
| 2019 | $22 million | Joe Gibbs Racing |
| 2020 | $22 million | Joe Gibbs Racing |
| 2021 | $23 million | Joe Gibbs Racing |
| 2022 | $25 million | Richard Childress Racing |
| 2023 | $30 million | Richard Childress Racing |
| 2024 | $31 million | Richard Childress Racing |
| 2025 | $16.9 million | Richard Childress Racing |
Hendrick Motorsports
Busch has progressively earned more money (base salary, race wins, endorsements), en route to becoming the highest-paid NASCAR driver. In 2004, during his rookie season, Hendrick Motorsports reportedly paid him $2 million. For his continued development, he stayed with the team the following year and received a $1 million salary increase.
Joe Gibbs Racing
After 2005, Busch moved to Joe Gibbs Racing, bumping his base salary to $5 million. Over the years at Gibbs Racing, his race wins led to an increase in his base salary. In 2007, Busch made $6.5 million, $7 million in 2008, and by 2010, his pay reached $10 million.
For the next decade, Busch steadily grew, thanks to continuous race wins and additional sponsorship deals. In 2011, Gibbs paid him $12 million, and in 2012, that doubled to $14 million. From 2013 to 2021, the racer’s money ballooned to $23 million, with an addition of $1 million every year.
Richard Childress Racing
After a successful time at Gibbs Racing, Busch transitioned to Richard Childress Racing in 2022. His starting pay was $25 million, and in his first year (2023) of racing there, Busch took home $30 million. In 2024, he pocketed $24 million from race wins and sponsorships and $16.9 million in 2025.
Source: Original
Kyle Busch’s endorsement deals
The Americans’ success has landed him numerous lucrative sponsorship deals with brands such as Alsco, BetMGM, Cheddar’s Scratch Kitchen, 3CHI, Lenovo, Lucas Oil, Rebel Bourbon, Zone Nicotine Pouches and Global Industrial.
What investments is Busch making?
Despite his enormous salary from racing and brand deals, Busch has invested in several businesses. In 2021, he started an energy drinks company, Rowdy Energy Limited, but it closed its doors in 2024. Apart from this, he runs his website, Rowdy Nation, where he sells merchandise, including t-shirts and caps.
Furthermore, Busch paid $7.5 million for a 13,000-square-foot house in Lake Norman, North Carolina. It is one of the most luxurious properties in the area, with luxurious amenities such as a private swimming pool and beach. In 2023, Busch listed the house for $13 million.
Previously, Busch ran Kyle Busch Motorsports from its inception in 2010. In 2023, he sold it to Spire Motorsports for $14.5 million, including the 77,000-square-foot facility that houses KBM and Rowdy Manufacturing in Mooresville.
I am at a different point in my life now than I was back in 2010. My family has grown, my Cup Series team changed this year, and our son’s racing schedule has become as demanding as my own. It is important to me to spend more time with my family and my No. 8 team at Richard Childress Racing.
FAQs
- Who is the richest person in NASCAR? In 2025, Kyle Busch is the highest-paid NASCAR driver.
- Who is Kyle Busch's major sponsor? Lucas Oil is Kyle Busch’s major sponsor.
- What is Kyle Busch's yearly salary? Kyle Busch’s yearly salary is $16.9 million.
- Does M&M still sponsor Kyle Busch? No, M&M does not sponsor Kyle Busch.
- What kind of car does Kyle Busch drive? Kyle Busch drives a Chevrolet Camaro ZL1 in the NASCAR Cup Series for Richard Childress Racing.
- Is Kyle Busch still married? Yes, Kyle Busch is married.
- How much was Kyle Busch Motorsports sold for? Kyle Busch Motorsports sold for $14.5 million to Spire Motorsports.
- How rich is Kyle Busch? Kyle Busch’s net worth is $80 million.
Final word
Kyle Busch’s net worth underlines his success in NASCAR. He has won multiple titles, which led to profitable sponsorship deals and contracts with different teams he has represented. He has further invested his money to grow his business portfolio, ultimately increasing his wealth.
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Source: TUKO.co.ke
