Who is Emma Grede's husband, Jens Grede, and what does he do?
Emma Grede's husband is Jens Grede, a Swedish entrepreneur and branding executive. He's best known as the CEO and co-founder of Skims, the shapewear company launched with Kim Kardashian. He also co-founded Frame Denim and several celebrity-driven lifestyle ventures.
Source: Getty Images
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Key takeaways
- Jens Grede, Emma Grede's husband, is a Swedish entrepreneur and branding expert best known as the CEO and co-founder of Skims, the shapewear brand launched with Kim Kardashian.
- He previously co-founded Frame Denim and helped launch other celebrity-driven brands like Safely with Kris Jenner and BRADY with Tom Brady.
- Jens and Emma Grede met through the fashion industry in 2006, married in 2012, and now live in Bel Air, Los Angeles, where they balance business and family life.
- The couple shares four children: Grey, Lola, and twins Lake and Rafferty, the latter born via surrogate in 2021, as announced by Emma on Instagram.
- Jens began his career in media and creative agencies before moving into brand development, and is praised for his customer-focused philosophy and long-term vision in business.
Jens Grede's profile summary
| Full name | Jens Grede |
| Gender | Male |
| Born | 1978 |
| Age | 47 (as of 2025) |
| Place of birth | Sweden |
| Current residence | Los Angeles, California, USA |
| Nationality | Swedish |
| Ethnicity | White |
| Sexuality | Straight |
| Hair colour | Brown |
| Eye colour | Blue |
| Father | Kjell Grede |
| Siblings | Three |
| Marital status | Married |
| Wife | Emma Grede |
| Children | Four |
| Profession | Fashion and branding entrepreneur |
| @jensgrede |
All about Emma Grede's husband, Jens Grede
Jens Grede, best known as Emma Grede's spouse, is a Swedish entrepreneur and branding executive behind several celebrity-driven fashion ventures. He was born in 1978 in Sweden and is 47 years old (as of July 2025).
What does Emma Grede's husband do?
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Jens Grede is a seasoned entrepreneur and branding strategist who has co-founded several high-profile consumer brands. He is the CEO and co-founder of Skims, the shapewear company launched in 2019 with Kim Kardashian and Emma Grede. Jens talked about the success of his company during an interview with Forbes in February 2023:
Business isn't always so complicated. Make something you really want to buy at a price you would pay yourself, and chances are, someone else would want to buy that too. I think too many companies think like companies. At SKIMS, we think like customers.
He continued:
It makes the process easier as we are developing for ourselves, and on top of that, we added over 2M new customers last year, so we carefully listen to their feedback on what we do and are always trying to surprise and delight them by giving more than what they bargained for.
Before Skims, he co-founded Frame Denim in 2012, a premium fashion label known for its celebrity appeal and minimalist design. Jens also helped launch Safely, a home care brand with Kris Jenner, and BRADY, a performance apparel line with NFL legend Tom Brady.
Jens' career began in media, working at Wallpaper magazine before co-founding the creative agency Saturday Group (now Wednesday Agency) and the fashion publication Industrie. Jens is known for his behind-the-scenes influence in celebrity-driven branding, overseeing product development, marketing, and strategic growth across multiple ventures.
Emma and Jens Grede's relationship history
Source: Getty Images
Emma and Jens Grede first met in 2006 through professional circles in the fashion and branding industry. Their connection quickly evolved, and by 2008, they began dating. Four years later, in 2012, they got married in a private ceremony at the Lime Wood Hotel in the UK.
Since then, they've built both a family and a business empire together. In 2017, the couple relocated from London to Bel Air, Los Angeles, to be closer to their ventures like Skims, Good American, and Frame Denim. Despite their high-profile careers, they've kept much of their personal life private.
On July 28, 2021, Emma marked their anniversary with a heartfelt Instagram post:
Happy Anniversary to My Favourite of Life @jensgrede 13 years together and 9 years Married I can hardly believe it ✨ And Look how much I still Love You ❤️❤️❤️ Almost as much as I love our Paparazzi photographer of a Nanny LT!!!!!! 📸🙌🏽. I Love You Beyond Jensy.
Meet Jens Grede's children
Jens and Emma Grede have four children: Grey, their eldest son; Lola, their daughter; and twins Lake and Rafferty, born via surrogate. On November 2, 2021, Emma shared their birth announcement on Instagram, writing:
Hands Full & Heart Full 💫 Our beautiful baby twins arrived safely into the world with the incredible help of our surrogate… Welcome to the world, our daughter Lake Holiday London and our son Rafferty Banks Kjell Grede ✨🤍🤍✨.
Emma Grede's family resides in Bel Air, Los Angeles, and occasionally shares personal moments online.
FAQs
- Who is Emma Grede married to? Emma Grede is married to Jens Grede, a Swedish entrepreneur and co-founder of Skims and Frame Denim.
- Is Emma Grede still married? Yes, Emma and Jens Grede are still married. They tied the knot in 2012 and have four children. They are also business partners, co-founding several successful brands, including Skims and Good American.
- What percentage of Skims does Emma Grede own? Emma Grede reportedly owns around 8% of Skims, making her a significant minority stakeholder in the multi-billion-dollar brand.
- How is Emma Grede so rich? Emma built her wealth through co-founding Good American, Skims, and Safely, along with strategic investments and brand partnerships. She has a net worth of $405 million in 2025.
- Is Emma Grede friends with the Kardashians? Emma has close professional and personal ties with the Kardashian family. She co-founded Good American with Khloé Kardashian, Skims with Kim Kardashian, and Safely with Kris Jenner.
- How did Jens Grede make his money? Jens Grede made his fortune by co-founding brands like Frame Denim, Skims, Safely, and BRADY. He also launched the creative agency Saturday Group and has served as CEO of Skims.
- What is Jens Gredes' age? Jens Grede is 47 years old in 2025. He was born in 1978.
Wrapping up
Emma Grede's husband, Jens Grede, is a Swedish-born entrepreneur best known as the CEO and co-founder of Skims, the shapewear brand he launched alongside Kim Kardashian. He also helped establish Frame Denim and the creative agency Saturday Group. Jens is deeply involved in brand development and marketing strategies, often operating behind the scenes.
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