How Jelly and Bunnie's net worth grew to over $10 million
Jelly and Bunnie's net worth has grown to over $10 million thanks to their successful careers and business ventures. Jelly's career as a rapper, country-rock singer, and songwriter has helped him amass a $16 million net worth. On the other hand, Bunnie's net worth of $7 million comes from podcasting, YouTube, and entrepreneurship.

Source: UGC
TABLE OF CONTENTS
Key takeaways
- Jelly and Bunnie's net worth has grown to over $10 million through various business and career ventures over the years.
- Jelly Roll has an estimated net worth of $16 million, while Bunnie's net worth is estimated at $7 million.
- Bunnie Xo earns a living through podcasting, YouTube, merchandise sales, and social media influencing.
- Jelly Roll is an acclaimed rapper, country-rock singer, songwriter, and actor.
- The American rapper has worked with various brands, including Uber Eats, Dunkin', and Zevia.
- Jelly and Bunnie moved into the new Tennessee home in 2023 and bought a 500-acre farm outside Nashville the following year.
Jelly and Bunnie's net worth
According to Celebrity Net Worth and Parade, Jelly Roll has an estimated net worth of $16 million, while Bunnie Deford's net worth is estimated at $7 million. The couple's combined net worth is estimated at $23 million.
Jelly Roll's highest-earning songs have helped him amass a huge fortune. The earnings for each song haven't been revealed, but the high streaming numbers directly translate to high pay. Some of the songs with the highest Spotify streams are:
- Wild One - 313 million
- Need a Favour - 278 million
- Sons of a Sinner - 269 million
- Save Me - 177 million
- I Am Not Okay - 140 million
- Liar - 128 million
How did the couple grow their net worth?
The couple has grown their wealth through various lucrative businesses and careers in the entertainment industry. Bunnie makes money through business and social media, while Jelly makes money from music. Jelly and Bunnie's income sources include:
Bunnie Xo's career
The personality makes a living through podcasting, merchandise sales, and social media influencing. Bunnie hosts the Dumb Blonde podcast, which features candid talks about life with various guests, including her husband. She is also the founder and owner of Bumb Blonde Productions, which offers a variety of merchandise, including jewellery, hoodies, and hats.
Bunnie runs a YouTube channel with over a million subscribers. The popular channel is characterised by podcast content and web series with segments such as Ask Tell Confess, Bunnie Xo Show, Stoner Foods, and Working Girl. She also showcases behind-the-scenes clips of the couple's lives.
She started her career as an exotic model, appearing in various magazines, including a stint in Playboy. Later, she opened an OnlyFans account, which made her more popular and wealthier. However, she closed the account in March 2023.
Jelly Roll's career
Jelly started releasing music independently in the 2010s with hits such as Year Round, Gamblin' on a White Boy 4, and The Big Sal Story. He had his career breakthrough in 2020 when he released A Beautiful Disaster. The album chartered on the Billboard 200, thrusting him to prominence. Jelly is one of the most in-demand touring artists in the United States.
In 2022, he sold out Bridgestone Arena in Nashville, his 2023 Backroad Baptism Tour was a commercial success, and in 2024, he launched a co-headlining arena and stadium tour with Post Malone. He has also tried his hand at acting and professional wrestling.
The singer made his TV debut in the drama series Tulsa King in a September 2024 episode where he performed a rendition of I Am Not Okay. He has performed at the SummerSlam 2024, making his first appearance for the American professional wrestling promotion WWE.
Couple's endorsement deals
Bunnie has attracted various brand partnerships thanks to her millions of followers. However, details about the specific brands she has worked with or products she has promoted have not been revealed. On the other hand, Jelly has worked with various brands, including:
- Uber Eats
- Harley-Davidson
- HEYDUDE (footwear brand)
- Dunkin’
- Zevia
- El Bandido Yankee Tequila
Jelly and Bunnie's properties

Source: Getty Images
Where do Jelly and Bunnie Xo live? The couple resides in Nashville, Tennessee. The duo moved into the home in November 2023 and soon began decorating the property. Bunnie revealed the move by sharing a clip of the home while still under construction as they prepared to host Thanksgiving.
The following year, the couple expanded their property portfolio by purchasing a 500-acre farm just outside Nashville. Jelly and Bunnie have filled the farm with various animals, including a pony, donkeys, and cows. During their off days, they enjoy spending time on this farm.
FAQs about Jelly and Bunnie
- Who is Jelly Roll? Jelly Roll is a well-established American singer, songwriter, rapper, and actor. His real name is Jason Bradley DeFord.
- Who is Bunnie Xo? Bunnie Xo is an American podcast host, YouTube content creator, entrepreneur, and social media personality.
- When did Jelly and Bunnie first meet? Jelly and Bunnie met in 2015 at Sin City's Country Saloon in Las Vegas, Nevada, where she had attended one of his performances. They connected immediately.
- What is Jelly and Bunnie Xo's net worth? Jelly and Bunnie Xo have a combined net worth of $23 million, with Jelly at $16 million and Bunnie at $7 million.
- What was Bunnie Xo's net worth before Jelly Roll? Bunnie Xo has not revealed how much she was worth before she met and married the American singer.
- How did Jelly Roll become famous? Jelly Roll rose to fame following the release of his hit singles Need a Favour and Son of a Sinner in 2022. He won three CMT Music Awards for the latter.
- Where does Jelly and Bunnie Xo live? Jelly and Bunnie Xo live in Nashville, Tennessee. They also own a 500-acre farm outside Tennessee, purchased in 2024.
- How did Bunnie Xo make her money? Bunnie Xo made her money through podcasting, merchandise sales, and social media influencing.
Final word
Jelly and Bunnie's net worth stands at $23 million. The amount is a combination of Jelly Roll's $16 million net worth and Bunnie's $7 million. The two have had successful careers in different spectrums with Jelly in music, acting and professional wrestling. On the other hand, Bunnie has been involved in podcasting, YouTube, and merchandise sales.
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