George Ruto: Youth Urged to Embrace Creativity, Hustle Spirit Like President’s Son
- George Ruto, the president’s son, has earned praise for venturing into the matatu business despite his high-profile background
- A disability rights leader says his move shows independence and entrepreneurial courage that Kenyan youth should emulate
- The flashy KSh 14 million matatu has reignited interest in the creative economy, especially among young content creators
TUKO.co.ke journalist Harry Ivan Mboto has over three years of experience reporting on politics and current affairs in Kenya
In Nairobi’s fast-moving matatu industry, a bold new player is stirring conversation, and he’s not your typical entrepreneur.
Source: UGC
Young Kenyans have been urged to take notes from President William Ruto's son George Ruto and his approach to business.
Northeastern people with disability chairperson Hafid Maalim named George a symbol of self-driven success and innovation.
Hafid commended George for choosing his own path in life by joining the matatu industry, despite being the son of the president. He described the decision as proof that personal ambition should triumph over societal expectations.
“That is what life is about. Being independent-minded, choosing a path to pursue, and working tirelessly to achieve your dreams,” said Hafid.
He added that George could have easily taken a prestigious role in the corporate world but instead chose to follow his heart, a move that is now reshaping the image of the matatu sector.
George recently unveiled Mood, a luxurious KSh 14 million matatu that has turned heads in Nairobi’s public transport scene.
The vehicle features bucket seats, custom interiors, ambient lighting, and even a fully installed DJ mixing deck, capturing the urban matatu culture’s vibrant energy.
The move sparked widespread online discussions, with many young people applauding his vibe and business flair.
According to Hafid, the matatu industry is not just about transport, it is a lifestyle and a brand. From music to art to design, it offers youth a platform to express creativity and connect with audiences through a unique cultural lens.
He further encouraged young people to tap into the growing creative economy, urging them to consider content creation, online product innovation, and social media storytelling as viable income streams.
“Creating YouTube videos, showcasing talent, or selling products online are part of a global trend that pays well and connects you with audiences beyond borders,” he said.
Kenya’s creative economy continues to offer opportunities across sectors like digital marketing, social media influencing, and online entrepreneurship.
Hafid said it is time young people harness their potential in this space and carve out their own paths to success, just like George Ruto.
Source: Facebook
Did Ruto blame poor parenting for youth rebellion?
TUKO.co.ke previously reported that Ruto attributed moral decay in society to poor parenting and lack of proper guidance.
During a church service at A.I.C. Koiwa Town on December 29, 2024, he emphasized the collective responsibility of society in shaping the future of the youth.
He acknowledged the challenges his government had faced, particularly during the anti-government protests led by Gen Z earlier in the year.
Ruto explained that despite some youth showing signs of rebellion against authority, they remained a blessing from God.
He called on parents, religious leaders, and government officials to work together in guiding the youth away from destructive paths.
Source: TUKO.co.ke
