Ayra Starr: Jay Z Signs Nigerian Star to His Roc Nation Label

Ayra Starr: Jay Z Signs Nigerian Star to His Roc Nation Label

  • Ayra Starr has made major career moves that will see her get global recognition on a new level with her new signing
  • The 23-year-old Nigerian singer is known for viral hits like Sability, Commas and Fashion Killer, among others
  • Often compared to heavyweights like Tems and Tiwa Savage, netizens had a lot to say about her joining Jay Z's record label

Nigerian superstar Ayra Starr is among the latest musicians to join Roc Nation as part of the record label's new signings.

Ayra Star joins Jay Z's record label.
Ayra Starr is among the new artistes who have been signed by Jay Z's Roc Nation label. Photo: Jay Z, Ayra Starr.
Source: Facebook

Many have equated Jay Z's record label to global stardom based on the marketing and the collaborations that they offer to signed artistes.

Who is Ayra Starr?

Ayra is a 23-year-old Nigerian singer and songwriter whose success has, from time to time, been compared to Tems' and Tiwa Savage's.

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She is famous for hits like Fashion Killer, Commas and Sability among others, and many fans are waiting to see how her career will evolve.

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On Roc Nation's website, a photo of Ayra can be spotted together with other artistes who have joined the prestigious label.

News of the signing excited netizens who not only wished her luck but also prayed that the influence would not change who she is.

Netizens react to Ayra joining Jay Z

Here are some of the comments from social media users:

@ach said:

"Grammy is on the way."

@Danni Mapochi said:

"Pochi nzuri, bei maseleleko."

@mvungiconstatin said:

"Kaenda kwa wenye Grammys zao."

@officialbrownsky said:

"Kuna msanii alikataa kusainiwa huko nani anamkumbuka na nimnaigeria unajua ni kwanini? Huyu naye sijui aliwaza nini ila tumuombe."

@BOGDAN_OUTFIT said:

"Mambo ya kusainiwa na unajua kuimba ushamba anaingizia pesa watu."

@The News School said:

"She deserves it, wenzetu wana uelewa na mikataba angekuwa mbongo hata mikataba hasomi ni kukusanya tu then makato yakija mtu anatafuta huruma kwa mashabiki."

@rei_narel said:

"Angebaki kwa Don Jazzy, uko sio?"

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@myraa_datty said:

"Congrats to her, I see the next Rihanna in her."

Did Catholic University examine Ayra's lyrics?

Elsewhere, an exam sheet allegedly from the Catholic University of Eastern Africa’s Eldoret campus circulated online, revealing that students were asked to analyse Ayra's hit song Rush.

The track, which was among the most searched songs in Kenya on Google in 2022, was featured in the exam as part of a question that required lyrical dissection.

The unusual academic approach left many netizens surprised, with some wondering what the question had to do with the students' academics.

She was previously signed to Don Jazzy's record label.
Nigerian singer Ayra Starr. Photo: Ayra Starr.
Source: Facebook

Did Ayra confirm concert in Kenya?

In a separate report, the Bloody Samaritan hitmaker once announced that she was set to serenade fans during the season of love with a pre-Valentine concert in Kenya.

The Nigerian star confirmed the dates she would grace Kenya with her music at the Impala Grounds in Nairobi.

At the time, Ayra was still signed under renowned music producer Don Jazzy’s record label, which helped her gain global recognition, with her songs surpassing 20 million streams across digital platforms.

Proofreading by Mercy Nyambura, copy editor at TUKO.co.ke.

Source: TUKO.co.ke

Authors:
Amondi Aroko avatar

Amondi Aroko (Entertainment editor) Amondi Aroko is an Entertainment Editor with seven years of experience in local and international media. She has worked at Family Media (Kenya), written for News Deeply, New York (USA) and done Africa news analysis on Arise News (Nigeria). Won the 2015 Local Heroes Journalism award by Deutsche Welle. Google News Initiative 2024 trainee and 2024 WAN-IFRA Media Leadership Accelerator Programme winner. Speaker at Code For Africa -media lab, and China trip attendee by CMG. Email: prisca.aroko@tuko.co.ke.

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