Joe Wicks' net worth and income from companies, investments, and social media
Joe Wicks' net worth is allegedly between £14.5 million and £55 million as of 2025, driven by his fitness empire, brand endorsements, and digital presence. His income streams include book sales, app revenue, social media, and investments. His ability to monetise health and wellness has solidified his financial success.
Source: Getty Images
TABLE OF CONTENTS
Key takeaways
- Joe Wicks' net worth in 2025 is estimated between £14.5 million and £55 million, earned through a diverse fitness empire spanning books, a popular app, and social media content.
- His business success is largely driven by the Body Coach brand, which includes bestselling books like Lean in 15, workout programs, and a high-performing subscription app.
- Joe Wicks generates significant income from YouTube, brand deals, and public speaking.
- In 2025, Wicks appeared as a guest investor on Dragons' Den and invested £35,000 in Body XCore, showcasing his interest in supporting fitness-related start-ups.
- The Body Coach company reportedly has up to 61 employees and continues to expand, reflecting Wicks' ongoing influence in the health and wellness industry.
Joe Wicks profile summary
| Full name | Joseph Trevor Wicks |
| Gender | Male |
| Date of birth | September 21, 1985 |
| Age | 39 (as of May 2025) |
| Zodiac sign | Virgo |
| Place of birth | Epsom, Surrey, England |
| Current residence | London, England |
| Nationality | British |
| Ethnicity | White |
| Sexuality | Straight |
| Height in feet | 5'8" |
| Height in centimetres | 173 |
| Weight in pounds | 161 |
| Weight in kilograms | 73 |
| Hair colour | Dark brown |
| Eye colour | Dark brown |
| Mother | Raquela Mosquera |
| Father | Gary Wicks |
| Siblings | Two |
| Marital status | Married |
| Wife | Rosie Jones |
| Children | Four |
| School | Blenheim High School |
| University | St Mary's University in Twickenham |
| Profession | Fitness coach, television presenter, social media personality, and author |
| Net worth | £14.5 million–£55 million |
| @thebodycoach | |
| X (Twitter) | @thebodycoach |
| @JoeWicksTheBodyCoach |
What is Joe Wicks' net worth?
According to Metro and The Sun, Joe Wicks' alleged net worth in 2025 ranges between £14.5 million and £55 million. His impressive finances reflect his success as a fitness coach, bestselling author, and media personality. Joe had a global impact during the COVID-19 pandemic with his online PE lessons and health content.
How is Joe Wicks so rich?
Source: Original
Joe Wicks has built a multi-million-pound fitness empire through various income streams. His success stems from his Body Coach brand, which includes nutrition plans, workout programs, and a fitness app with thousands of subscribers. His YouTube channel, boasting millions of followers (2.86 million as of this writing), generates revenue through ads and sponsorships.
Additionally, Wicks has authored 12 books, including the best-selling Lean in 15 series, which sold over 77,000 copies in its first week. Per The Sun, his business ventures have reportedly earned him over £24 million, with recent financial figures showing a profit of £6.8 million.
Beyond fitness, Wicks has expanded into brand partnerships, investments, and public speaking engagements, further boosting his wealth. His ability to monetise health and wellness has solidified his financial success.
Did Joe Wicks invest in Dragons' Den?
Joe Wicks invested in Dragons' Den as a guest investor in Series 22, Episode 1, which aired on January 9, 2025. He joined the panel alongside Peter Jones, Deborah Meaden, Touker Suleyman, Sara Davies, and Steven Bartlett. Joe Wicks put £35,000 into Body XCore, a gym fitness equipment business after entrepreneur Joseph Keegan pitched it on Dragons' Den.
How much is Joe Wicks' salary?
Source: Getty Images
Joe Wicks' salary is unknown publicly. However, his earnings skyrocketed during lockdown, cementing his status as one of the UK's most successful fitness entrepreneurs.
According to The Sun, Wicks earned the UK's average salary of £31,000 every 39 minutes in 2020/2021, thanks to his booming fitness programs, online content, and brand collaborations.
An insider revealed Wicks raked in the cash as more than 130,000 people took out £69.99 annual subscriptions between Christmas and the new year. They said:
The usual price is £89.99, but it was on a discount, meaning it was even more appealing, especially as Brits started looking to get into shape after Christmas. The app was taking around £46,000 an hour.
Joe knows his market incredibly well and, while he's giving them a value for money product, he's absolutely raking it in.
How many employees does Joe Wicks have?
According to LinkedIn, Joe Wicks' company has listed itself as having between 11 and 50 employees. However, as of May 2025, 61 LinkedIn members have listed The Body Coach as their current workplace. The company, headquartered in Richmond, England, focuses on fitness and health and was founded in 2014.
FAQs
- How much is Joe Wicks worth? Joe Wicks has an estimated net worth between £14.5 million and £55 million, earned through his fitness empire, including books, workout plans, a fitness app, and social media.
- How much is Joe Wicks' house worth? Joe Wicks moved from his £1 million Richmond home to a larger £4.4 million luxury Surrey mansion with a huge garden and home gym.
- How many books has Joe Wicks sold? Wicks has sold over 1.4 million copies of his Lean in 15 series, making it one of the biggest-selling cookbooks in Britain.
- Why is Joe Wicks so famous? Joe Wicks gained fame through his Lean in 15 recipe videos and HIIT workouts on social media. His PE with Joe sessions during the COVID-19 pandemic made him a household name.
- What is Joe Wicks' world record? Joe Wicks holds a Guinness World Record for the most viewers for a fitness workout live stream on YouTube. On March 24, 2020, 955,185 households tuned in to his PE with Joe session.
- What did Joe Wicks invest in Dragons' Den? As a guest investor on Dragons' Den, Joe Wicks invested £35,000 in Body XCore, a portable gym equipment company, after an emotional pitch from the founder.
- Which Dragon has the highest net worth? Peter Jones is the richest Dragon, with an alleged net worth of between £490 million and £500 million, earned through technology companies, investments, and media ventures.
- Who is the richest fitness influencer? Kayla Itsines is the wealthiest fitness influencer, with an alleged net worth of $171 million (in 2025), thanks to her Bikìni Body Guide (BBG) program and Sweat app.
Wrapping up
Joe Wicks' net worth has improved thanks to his impressive fitness empire. As of 2025, he has an alleged net worth of between £14.5 million and £55 million, depending on different reports. Wicks gained immense popularity during the COVID-19 pandemic with his PE with Joe sessions, which attracted millions of viewers worldwide.
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