What is Cooper Flagg's net worth? NIL income, endorsements, and more
Cooper Flagg’s net worth is unknown, but his NIL market value is estimated to be $4.8 million, which made him the highest-earning college basketball player. As a result of his rising stature, Flagg’s earnings are expected to grow substantially throughout his NBA career.
Source: Getty Images
TABLE OF CONTENTS
Key takeaways
- Cooper Flagg’s net worth is publicly undisclosed, but his annual salary is $15.6 million.
- The endorsement deals Cooper Flagg is signed with include Gatorade, New Balance, Fanatics, Cort Furniture, AT&T, and The NIL Store.
- Cooper Flagg’s NIL market valuation stands at $4.8 million.
- Flagg’s rookie contract with the Dallas Mavericks is worth $62 million.
Cooper Flagg’s profile summary
| Full name | Cooper Flagg |
| Nickname | The Maine Event |
| Place of birth | Newport, Maine, United States |
| Date of birth | December 21, 2006 |
| Age | 18 (as of August 2025) |
| Hometown | Newport, Maine |
| Ethnicity | White |
| Nationality | American |
| Height in metres | 2.03 |
| Height in feet and inches | 6’8” |
| Weight in pounds | 205 |
| Weight in kilograms | 93 |
| Education | Nokomis Regional High, Montverde Academy, Duke University |
| Father | Ralph Flagg |
| Mother | Kelly Flagg |
| Siblings | Hunter Flagg, Ace Flagg |
| Team | Dallas Mavericks |
| Relationship status | Unknown |
| @cooper_flagg | |
| X | @Cooper_Flagg |
What is Cooper Flagg’s net worth?
Cooper Flagg’s net worth remains undisclosed. That said, basketball is his primary source of income, which he supplements with lucrative endorsement deals.
How Cooper Flagg makes his money
If the rising star sustains his top performances, he is projected to earn about $1 billion by the time he hits 31. However, at his current age (18), Cooper is already making a significant amount. Here’s a breakdown.
What is Cooper Flagg's NIL deal worth?
According to On3 and Sportskeeda, his NIL deal is worth $4.8 million. Furthermore, FOX Sports and CBS Sports estimate that his endorsement deals with New Balance ($13 million) and Fanatics ($15 million) amount to a combined value of $28 million. However, these figures are believed to represent multi-year totals rather than annual valuations.
New Balance deal
In August 2024, Cooper Flagg joined other elite basketball players, including Victor Jamal Murray, Zach LaVine, and Tyrese Maxey, as a New Balance player. The company described him as “a force to be reckoned with on the court”. On his part, Flagg told ESPN that he was delighted to work with a brand that has ties to his hometown of Maine.
New Balance ‘s Maine roots mean a lot to me because that is where I come from. This aligns the brand with my roots, making it a perfect fit. My mom used to go to the tent sale for back-to-school shopping there when we were kids.
Source: Getty Images
Fanatics deal
When it comes to his Fanatics deal, he signed a multi-year agreement to produce memorabilia and trading cards featuring his autographs and game-used items. Speaking about this, Flagg revealed he is a collector, has cards of USA basketball players and is excited about getting into it early in his career.
I am a collector, so getting into cards right away was so cool. It is exciting to talk and collaborate with the brand. Moreover, it is not just cards but also memorabilia such as signed jerseys and balls. I am interested in them as a collector. Just having that connection now with Fanatics is really cool to me.
Gatorade
While the value of the deal remains unknown, Flagg became the first male college basketball athlete to land a partnership with the sports drink giant. This demonstrated his growing stature in the sport
Beyond New Balance, Gatorade, and Fanatics, Flagg had NIL deals with other brands, including Cort Furniture, AT&T, and The NIL Store. These additional deals suggest his NIL worth was north of $28 million.
What are Flagg's earnings in the NBA?
In 2025, the Dallas Mavericks drafted Flagg as the first overall pick in the draft. He signed a four-year contract worth $62,730,226, including a $28,343,400 guarantee and an average salary of $15,682,557.
In his first year (2025/26), the player will take home $13.8 million. In 2026/27, he will pocket $14.5 million, and $15.2 million in 2027/28. In the final year of his contract, Cooper will bank $19.2 million.
| Year | Annual salary |
| 2025/26 | $13,825,920 |
| 2026/27 | $14,517,480 |
| 2027/28 | $15,208,680 |
| 2028/29 | $19,178,146 |
FAQs
- How much is Cooper Flagg getting paid? He is earning $15.6 million per season.
- What is Cooper Flagg’s nil valuation? It is estimated to be $4.8 million.
- How much is Cooper Flagg’s contract worth? The contract is worth $62.7 million.
- Will Cooper Flagg be a billionaire? Cooper is projected to be a billionaire in the course of his career.
- What is Cooper Flagg’s NIL money? It is estimated to be $28 million, although it is believed to be higher.
- What is Cooper Flagg's dominant hand? He is right-handed.
- Who is Cooper Flagg's dad? Ralph Flagg is Cooper’s father.
- What was Cooper Flagg's GPA? He had a 4.0 GPA during the fall semester in his lone season at Duke University.
Final word
Although there is a lot of interest in Cooper Flag’s net worth, it remains undisclosed. However, his NIL valuation stands at $4.8 million, which made him one of the highest-paid college athletes. After being drafted by the Dallas Mavericks, his financial portfolio has grown and is projected to continue rising in the coming years.
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