90% of Kenyans Who Take Mobile Loans in 2025 Show Transformed Lives, Report

90% of Kenyans Who Take Mobile Loans in 2025 Show Transformed Lives, Report

  • Kenyans borrowing from digital credit providers (DCPs) show improvement in their quality of life in 2025
  • According to a report by Tala Kenya, about 90% of Kenyans borrowing from mobile loan apps have transformed their lives
  • Tala Kenya general manager Annstella Mumbi revealed that the borrowers use the loans mainly for education, household expenses, among other uses

About 90% of Kenyans who borrow from digital credit providers (DCPs) show improvement in their quality of life in 2025.

Tala Kenya is among the digital lenders providing loans to Kenyans.
Tala Kenya's general manager speaking during the release of the report. Photo: Tala Kenya.
Source: UGC

A survey by Tala Kenya, dubbed Impact Report 2025, showed that 9 in 10 Kenyans report improvement in their quality of life.

The report, seen by TUKO.co.ke, highlighted that 89% of Kenyans feel more in control of their finances due to digital loans.

How Kenyans spend loans from digital lenders

Tala Kenya general manager Annstella Mumbi revealed that the borrowers use the loans mainly for education, household expenses and business.

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Mumbi said spending on education reported 75%, household expenses (84%), quality meals (69%) and healthcare needs (55%).

These positive shifts are also reflected in business owners who made up nearly half of the customers, with 90% reporting that their business improved.

“The report validates the transformational power of digital credit and demonstrates we are changing lives. The impact is real, measurable, and Tala remains deeply committed to building financial systems that work for everyone,” said Mumbi.

The report noted that 92% of Tala customers say their quality of life has improved.

About 90% said they worry less about their finances, and almost all (80%) feel confident they can easily come up with KSh 12,182, which is 60% of the average Kenyan's monthly income.

Of the surveyed population, 60% of women said using Tala has made them more confident in their financial decisions.

“From saving businesses on the brink to ensuring children stay in school, Tala is helping Kenyans oil the wheels of the larger economy. This is what inclusive finance should look like,” the GM added.

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The high uptake of digital loans was informed by the rising cost of living in the country.

Kenya's inflation

In July 2025, Kenya's inflation increased to 4.1% compared to 3.8% reported in June 2025.

Data from the Kenya National Bureau of Statistics (KNBS) showed an increase in prices of food items such as sugar and unga during the month.

A spot check by TUKO.co.ke showed that a 2kg packet of sugar retailed at an average of KSh 350 across supermarkets and shops.

Maize flour, commonly known as unga, retailed at an average price of KSh 170 per 2kg packet, depending on the brand, with some selling over KSh 200.

Fuel, including electricity and petroleum products, also reported an increase in prices during the same period under review.

Prices of electricity for consumers of 50 kilowatts increased by 0.6%, and cooking gas (13kg) by 0.4%. For petroleum products, kerosene reported a surge in retail prices at 6.7%, diesel (5.4%) and super petrol (5.2%).

The Energy and Petroleum Regulatory Authority (EPRA) revised pump prices, adding KSh 8.99, KSh 8.67 and KSh 9.65 per litre of super petrol, diesel, and kerosene, respectively.

Proofreading by Jackson Otukho, copy editor at TUKO.co.ke.

Source: TUKO.co.ke

Authors:
Wycliffe Musalia avatar

Wycliffe Musalia (Business Editor) Wycliffe Musalia is a Business Editor at TUKO.co.ke, with over six years of experience in digital media. He holds a Bachelor of Arts in Linguistics, Media and Communication from Moi University. Before joining TUKO.co.ke, Musalia worked as an editorial intern at Standard Media Group. Musalia has completed the full Google News Initiative (GNI) News Lab Advance digital reporting workshop. He has also undergone Procurement Fraud and Public Finance Management Training conducted by the Kenya Editors’ Guild. You can get in touch with Musalia via mail: wycliffe.musalia@tuko.co.ke.

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